Conceptual foundation of relationship marketing is presented and main definitions of the new approach are classofied. the main focus of the paper is the observaion of models, technics and tools that can be used within the framework of relationship marketing. The special indicators to measure perfprmance and results of relationship marketing are considered and directions for further research presented
Manual for self-learning of instructors to workers.
The article examines features of staff stimulation system for government service. The authors identify the main problems on the basis of an internal diagnostics of public administration department stimulation system. The research results in proposed recommendations of how to solve the problems identified in the stimulation system.
The book reflects the main trends in the innovative development of enterprises in the conditions of system transformation. We study the methodology of development of innovative component of enterprise management, study options of innovative development tools businesses