Роль гастрономических брендов в продвижении туристских дестинаций
Publication based on the results of: Innovative Forms of Interaction between Cultural Heritage and Creative Industries(2011)
8 September 2017
11 August 2017
14 July 2017
The article defines the importance of studying the residents’ equity in place marketing. Several current approaches to determining the residents’ equity are highlighted. In conclusion, the approach to determining the residents’ equity in place marketing is stated.