The article explores the ways of developing the Hyperborean problem, which was brought up anew after one-hundred-year break by the thinkers of the late XIX-XX century in connection with the appearance of so-called Arctic hypothesis of the origins of civilization. The Hyperborean problem is examined in a broad historical and political context in connection with the most diverse trends of humanitarian thought, which are new for the Russian science. A connection is shown between the mass surge of interest in the Hyperborean problematics and the state of public consciousness in the epoch in question.Critical analysis of the concepts of J. Bailly, W. Warren, B.G. Tilak, E.P. Blavatsky, G. von List, J. Liebenfels, R. von Sebottendorf, G. Wirth, O. Rahn, R. Guénon, M. Serrano is given. Not only the postulating of the existence in the antiquity of the northern paleo-continent, where the “original Eden” of mankind was located is common to them, but also the selective use of scientic data, the use of intuitive analysis instead of scientic methodology, ignoring the lack of connection of the “hyperborean civilization” with any known archaeological culture. Despite the signicant results achieved by the authors in the eld of the history of culture, linguistics, and ethnography, the widespread usage of their works to solve the practical and political problems has led to the marginalization of the Hyperborean theme in the scientic world.Meanwhile, the academic science of the XIX-XX centuries thoroughly studied a number of individual issues related to the Hyperborean problem. Among them was the question of the geographic belonging of the northern peoples in the Arimaspea and the ways of the Hyperborean gift-givers, the origin of the cult of Apollo associated with the North of the Oecumene. A number of Herodotus's reports concerning Hyperborea was conrmed by new data of archeology. Signicant results were obtained by classical philologists and historians of philosophy in the study of ancient evidence of Hyperborea, as well as the legacy of Aristeus and Abaris, thinkers who linked the Greek tradition to the distant North. Discoveries in the eld of anthropology and ethnography allowed expanding the context of the interpretation of their teachings.
It is about the peculiarities of the mythological language anacreontic lyrics of the first third of the XIX century. The problem is considered in the analysis of the lyrics A. Pushkin, K. Batiushkov, etc.
The purpose of the Mythologies of Capitalism and the End of the Soviet Project is to show that in order to understand popular disillusionment with democratization, liberalization, and other transformations associated with the attempts of non-Western societies to appropriate the ideas of Western modernity, one must consider how these ideas are mythologized in the course of such appropriations. Olga Baysha argues that the seeds of post-revolutionary frustration should be sought in pre-revolutionary discourses on democracy, liberalism, and other concepts of Western modernity that are produced outside local contexts and introduced through the channels of global communication and interpretations of politicians, activists, and experts
Political communication is often depicted as an exchange of rational arguments among rational individuals. However, in political communication people not only communicate emotionally but also rely on nonrational understandings drawn from mythical representations of various symbols and images. The problem becomes especially acute in the realm of global communiation as nations permanently appropriate the political ideas of modernity. This study investigates how a local newspaper in the USSR during perestorika interpreted the concepts of "democracy" and "market" - two essential components of the discourse of capitalist modernity. Following Roland Barthes's method of deconstructing mythologies, this study shows how the newspaper's interpretations led to a mythologizing of modernity's basic concepts.