Конкурентоспособность российских регионов через призму креативности, или еще об одном рейтинге регионов
In Chap. 5, Aleksandra Khamadieva presents a “Development of a methodology for measuring the residents’ utility within place marketing”. Focusing on the important target group of residents, the author investigates which factors are most important for a place and how those can be measured. These questions become even more complicated in the context of interregional marketing and branding strategies, as two or more regions can unite in order to establish one strong place brand. The author therefore strives to explain the importance of researching this issue and proposes possible approaches.
Proceedings of the 6th Corfu Symposium on Managing & Marketing Places organised by the Institute of Place Management, Manchester Metropolitan University, May 6th-9th, 2019.
The article presents the methodology of a comprehensive research on HEIs’ role in regional development. The methodology was adapted to study the North-Eastern Federal University experience in facilitating Far Eastern Federal District economic and social development. To evaluate the university’s role in facilitating regional development three key dimensions were examined: innovation, education and research, socio-cultural sphere. These dimensions correspond to the federal universities’ functions, and meet development trends of Far Eastern Federal District. A toolkit for analysis of the North-Eastern Federal University development programme effectiveness was developed in the framework of the research. Evaluation of Far Eastern Federal District social and economic development trends and implementation of the North-Eastern Federal University development programme enabled to provide recommendations for the university future development. The research outcomes are of applied nature and can be used for elaboration of the university’s strategic development concept, and amendment of the ongoing university’s development programme. The conducted research creates foundation for the university’s effective contribution to the territory development. The research was conducted in the framework of the project “Analysis of the NEFU’s role in the development of the territory on the basis of the OECD methodology adapted for Russian universities to develop recommendations for enhancement of university’s influence on innovative, technological, educational and socio-cultural development of the region”, implemented within the contract № 1537-09/12, 24.09.2012 by the Institute of International Organisations of the National Research University “Higher School of Economics” and Department for Strategic Development of North-Eastern Federal University in 2012.
The article presents the main outcomes of a comprehensive research on the North-Eastern Federal University role in development of Far Eastern Federal District. The article includes outcomes of the field and desk studies: analysis of statistical data on socio-economic development of the Far Eastern District, self-assessment of North Eastern Federal University departments, surveys on the basis of formalized experts’ interviews and focus groups of various stakeholders. The research revealed the university tangible impact on the city (Yakutsk) and the Republic of Sakha development. However, the university needs a strategy to promote its influence in other Far Eastern regions and strengthen its positions in the Republic of Sakha. The analysis demonstrates that the university possesses necessary capacities to strengthen its positions to generate influence on territorial development in Far Eastern Federal District. However, utilization of the potential would require an agreement on a strategy to go ahead and harnessing of resources. The research is conducted in the framework of the project “Analysis of the NEFU’s role in the development of the territory on the basis of the OECD methodology adapted for Russian universities to develop recommendations for enhancement university’s influence on innovative, technological, educational and socio-cultural development of the region”, implemented within the contract № 1537-09/12, 24.09.2012 by the Institute of International Organisations of the National Research University “Higher School of Economics” and Department for Strategic Development of North Eastern Federal University in 2012.
In this paper the authors examine the marketing areas as strategic management process objects of tourist activities. In the study, a comparative analysis of different approaches to developing a marketing strategy of the city of Nizhny Novgorod, as a regional center of Nizhny Novgorod region.
Purpose – The paper is aimed to present the approach to the investigation of place development trajectory which ties up the bottom-up initiatives and the city strategic perspectives.
Design / approach – It is proposed to implement the ‘tactical urbanism’ activities and to up-scale their insights to tackle them with city strategy. The approach is aimed at local community activation as the preliminary stage of further involvement and gives new insights into ways of city representation. The case study is performed on the basis of the intervention that was implemented during the “Interactive Moscow” Summer School and the possible strategic insights are discussed.
Findings – The paper proposes the way of abandoned places development using intervention as a tool of community activation and draws the possible algorithm schematically, which needs further discussion.
Originality / value – The paper tests transferability of place management concept to centrally planned environment.