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Assessment of Regional Brand Attributes Influence on Its Perception by Young Residents (Using the Example of a Cultural Institution)
P. 13504–13507.
The article explores the possibility of increasing the loyalty of the youth audience - generation Z - to
regional brands using the example of the Perm State Academic Opera and Ballet Theater named after
P.I. Tchaikovsky. The authors substantiated the use of the SERVQUAL methodology as a key
method for studying the influence of the main branding indicators on attracting the attention of young
people and increasing their loyalty to the region of residence. Using the SERVQUAL methodology,
the authors undertook a study and assessment of the impact of the theater brand on young consumers
- representatives of the Z generation.
Language:
English
In book
International Business Information Management Association (IBIMA), 2020.
Alekseev A., Коскова К. С., Галиаскаров Э. Р., IOP Conference Series: Materials Science and Engineering (MSE) 2019 Vol. 481 No. 1 Article 012059
Intelligent technologies of grounding the development decisions for conceptual design of residential properties are suggested. The concept of the real estate property determines a set of properties that should be possessed by property, e.g., location, infrastructure, engineering equipment, decoration, layout, etc. The problem of conceptual design of residential real estate properties is considered taking into ...
Added: February 10, 2024
Кузменко Ю. Г., Sazhina A., Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент 2023 Т. 17 № 1 С. 152–158
The purpose of the study is to develop and scientifically substantiate a methodological approach to modeling the processes of involvement and assessing the degree of willingness of residents to participate in co-production in the framework of territory marketing. The subject of the study is the organizational and economic relations that arise during the formation and ...
Added: April 14, 2023
Вовлечение жителей в сопроизводство масштабных событий как инструмент развития маркетинга территорий
Sazhina A., Кузменко Ю. Г., Окольнишникова И. Ю., М.: Издательский дом ГУУ, 2022.
The monograph considers the theoretical aspects of involving residents in the coproduction of mega events as an effective tool for place marketing. The authors propose and substantiate mechanisms for increasing the attractiveness of territories by involving residents in the organization and holding of mega events, which forms their involvement and contributes to increasing the value of ...
Added: October 30, 2022
Thurner T., Fursov K., Nefedova A., Transportation Research Part A: Policy and Practice 2022 Vol. 155 P. 403–417
This paper studies the willingness among Russia’s population to try out three new transport technologies: electric cars, car-sharing, and autonomous driving. The assumption is that these three offerings will in the near future appear as autonomously driving vehicles booked on a subscription basis. Next to socio-economic parameters such as age, gender, place of living or ...
Added: December 14, 2021
Sazhina A., Кузменко Ю. Г., Окольнишникова И. Ю., Вестник Удмуртского университета. Серия Экономика и право 2021 Т. 31 № 2 С. 215–220
...
Added: June 23, 2021
Ivanova N., Волкова Анастасия Дмитриевна, Patosha O. I., Психолого-экономические исследования 2020 Т. 7 № 4 С. 37–52
The article demonstrates the results of a study of the relationship between the characteristics of social identity and consumer preferences when choosing goods from a domestic manufacturer. In the context of the growing role of the economic environment in the socialization of a modern person, there is growing interest in understanding the role of self-awareness, ...
Added: March 30, 2021
Sazhina A., В кн.: Материалы XIX (заочной) Всероссийской научной конференции, посвященной памяти профессора З.И. Файнбурга.: [б.и.], 2020. С. 212–217.
High competition of places for human resources forces representatives of municipal authorities to pay special attention to place marketing as a practice of social and economic development of various territories, contributing to the creation of their favorable image. The development of a positive image of the places is possible due to the optimization of interaction ...
Added: November 15, 2020
Sazhina A., В кн.: Материалы XVIII (заочной) Всероссийской научной конференции, посвященной памяти профессора З.И. Файнбурга.: Пермь: Издательство Пермского национального исследовательского политехнического университета, 2019. С. 184–187.
The article discusses the relevance of studying the attitude of residents to mega events as a tool of place marketing. According to the theory of social exchange, residents can be considered as participants in the coproduction of mega events. However, factors that impede a direct assessment of the attitude of residents to the coproduction of mega ...
Added: November 15, 2019
Sheresheva M. Y., Berezka S., Оборин М. С., Вестник Московского университета. Серия 6: Экономика 2018 № 5 С. 94–112
The article is devoted to the creation of Russian small cities’ tourist product. The model
of consumer behavior with respect to tourism products and the concept of tourist product value for consumer are considered; the necessity to form complex value propositions for target audiences segmented by their needs is substantiated. The offer of small cities’ tourist ...
Added: October 16, 2019
Manchester: Institute of Place Management, Manchester Metropolitan University, 2019.
Proceedings of the 6th Corfu Symposium on Managing & Marketing Places organised by the Institute of Place Management, Manchester Metropolitan University, May 6th-9th, 2019. ...
Added: May 17, 2019
Rodkin P. E., Современные проблемы сервиса и туризма 2018 Т. 12 № 4 С. 25–34
The article is a critical analysis of the conceptual apparatus in the field of branding and marketing areas. The author discusses the various definitions of «brand» and «brand territory», their diversity and its causes. The aim of this work is clearing the theoretical and practical definition of the territorial brand through the redefinition and extension ...
Added: February 11, 2019
Sazhina A., / Series WP BRP 07/URB/2018 "Urban and Transportation Studies". 2018. No. 07/URB/2018.
Coproduction is a practice that encourages active interaction between customers and producers in creating products, services or events. In the urban management framework the above-mentioned concept is just starting to be put into practice and is characterized by the involvement of residents in different city activities' organization including mega events managed by local authorities. The ...
Added: December 10, 2018
Sazhina A., В кн.: Шумпетеровские чтения. Schumpeterian Readings: материалы 7-й международной научно-практической конференции.: Пермь: Издательство Пермского национального исследовательского политехнического университета, 2017. С. 182–186.
One of the existing approaches to innovation is the use of existing sources in new ways. Within the framework of this article, the author proposes to use human potential, which is possessed by residents, in the preparation and organization of events aimed at the promotion of cities. ...
Added: September 17, 2018
Sazhina A., Кузменко Ю. Г., Окольнишникова И. Ю., Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент 2018 Т. 12 № 1 С. 160–166
The article deals with theoretical aspects of the development and implementation of the system of target indicators of the co-production concept in the marketing of territories. The main stages and elements on which the presented system should be based are described. These include: analysis of target markets, analysis of existing and potential types of co-production ...
Added: May 4, 2018
Delmond A., McCluskey J., Yormirzoev M. et al., Food Policy 2018 No. 98 P. 91–100
Addressing a gap in the literature on GM food preferences, we conducted a survey in Russia, where legislation forbids GM food production and importation. Based on in-person consumer surveys and choice experiments in Perm, Russia, we estimate the willingness to pay for bread containing GMOs. Our results indicate that information-seeking health conscious consumers are more ...
Added: March 27, 2018
Belyakova N., В кн.: Стратегические коммуникации в бизнесе и политике.: Институт "Высшая школа журналистики и массовых коммуникаций" СПБГУ, 2017.
Статья посвящена перспективам коммуникации между резидентами и туристами и их фасилитации ...
Added: February 23, 2018
Belyakova N., В кн.: Реклама и PR в России: современное состояние и перспективы развития.: СПб.: СПбГУП, 2018. С. 49–51.
Рассмотрена взаимосвязь моды и маркетинга территорий ...
Added: February 23, 2018
Belyakova N., Стратегические коммуникации в бизнесе и политике (Россия) 2016 Т. 2 № 2 С. 184–195
The article deals with the currrent state of place branding in Russia. The author analyses key problems as well as particular cases basing at the marketing approach to place management. Prospective of co-development tourism and grobal brands is considered. ...
Added: February 23, 2018
Belyakova N., Российская школа связей с общественностью 2016 Т. 8 С. 89–99
The higher school's campus is analysed in view of challenges of digitalization and MOOC. Multi-format networking and collaboration between universities and society provided by campus reconsidered from the place marketing approach. The key trends in campuses' evolution are traced regarding the current communications goals of the higher school. ...
Added: February 23, 2018
Shafranskaya I. N., Sazhina A., Almatourism - Journal of Tourism, Culture and Territorial Development 2017 Vol. 8 No. 7 P. 286–297
This article examines theoretical aspects of the co-production concept and illustrates its applicability within the framework of place marketing and tourism. A theoretical exploratory technique based on literature and discussion is employed to propose a conceptual model on residents’ willingness to be engaged in co-production activities. ...
Added: March 26, 2017