Book chapter
Формирование матрицы маркетингового позицирования автобрендов на основе модели «С-Task» и методологии архетипического маркетинга М. Марк и К. Пирсон
С. 38-48.
Микитьянц К. С., Твердохлеб И. В.
In book
Новосибирск: Сибирская ассоциация консультантов, 2012.
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