The article addresses the necessity of teaching national English communicative behavior in written scientific discourse. It also traces the way some concepts of English concept sphere are substantialized in English communicative style of written scientific discourse described in line with E.Hall’s and G. Hofstede’s approaches
Rhetoric strategies of political speeches: Silvio Berlusconi as a linguistic identity (by Batishchewa T. S., Gronskaya N. E.) is dealing with the concept of «linguistic identity» in political discourse. The public speeches of the former Prime Minister Silvio Berlusconi were used as a case. Conducting analysis we identified key communicative strategies in the political language of the individual.