Когнитивный подход к анализу терминологии (на материале англоязычных терминов социального менеджмента)
The experience of the well known world business schools in using MBA programs is analysed. Тhe history of MBA programs is presented on many American and European examples. American and British benchmarking in qualities and the content of training programs reflects the current level of business education in many countries of the world. Programs in Harvard School of Business, Ecoles Superior de Commerce, INSEAD and other prestigious schools of business are discribed.
Article is dedicated to the problem of defining classical legacy in modern sociology. The nature and constitution of this process is analyzed as everyday framing practice. Some effects arising from classicalization procedures described by cases of embarrassing classicality - interpretations and reinterpretations of Erving Goffmans theoretical works. For this purpose Goffmans frame analysis is applied to itself; theory of framing helps to understand framing of the theory.