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News
May 22, 2026
HSE Graduates AI Project Wins at TECH & AI Awards
Daria Davydova, graduate of the HSE Graduate School of Business and Head of the AI Implementation Unit at the Artificial Intelligence Department of Alfa-Bank, received a prize at the TECH & AI Awards. She was awarded for the best AI solution for optimising business processes. The winners were determined as part of the VII Russian Summit and Awards on Digital Transformation (CDO/CDTO Summit & Awards).
May 20, 2026
HSE University Opens First Representative Office of Satellite Laboratory in Brazil
HSE University-St Petersburg opened a representative office of the Satellite Laboratory on Social Entrepreneurship at the University of Campinas in Brazil. The platform is going to unite research and educational projects in the spheres of sustainable development, communications and social innovations.
May 18, 2026
The 'Second Shift' Is Not Why Women Avoid News
Women are more likely than men to avoid political and economic news, but the reasons for this behaviour are linked less to structural inequality or family-related stress than to personal attitudes and the emotional perception of news content. This conclusion was reached by HSE researchers after analysing data from a large-scale survey of more than 10,000 residents across 61 regions of Russia. The study findings have been published in Woman in Russian Society.

 

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From an associate to a manager: Making a promotion decision

P. 1–12.
Plakhotnik M. S.

In mid-July 2020, Pietr had to make a difficult decision regarding who to promote to lead the marketing department at EnglishLab, a private company that provides tutoring services in Saint Petersburg, Russia. He had two capable but very different candidates in mind: Ana and Elena. The two women had different skills, experiences, and personalities. Neither of them had ever held a managerial position. He was under time constraints to make a decision because the second half of August was typically the best time to recruit new clients and renew contracts with existing clients, who were finishing their summer vacations. A new manager had to get the marketing department up to speed for the upcoming season. This case invites students to discuss both candidates in terms of their potential to become a first-time manager and help Pietr to make a decision.

Language: English
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Keywords: decision-makingNew managersemployee promotion

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Sage Business Cases
Sage, 2022.
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