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  • ВЫЗОВ ПАНДЕМИИ – ДВЕ ПАРАЛЛЕЛИ РАЗВИТИЯ БИЗНЕСА В ЭПОХУ COVID-19 (ПРИМЕРЫ КЕЙСОВ)
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Subject
News
October 8, 2026
HSE Experts Take Part in 23rd Annual Meeting of Valdai Discussion Club
The 23rd Annual Meeting of the Valdai Discussion Club was held from September 28 to October 1, 2026 under the theme ‘Responsibility for the Future: Limits of the Possible, or Limitless Possibilities?’ The forum brought together 120 experts from 40 countries, including representatives of China, the United States, India, Brazil, the United Kingdom, Germany, Egypt, Iran, and Japan.
October 7, 2026
‘Our Team Consists of True Leaders in Their Respective Academic Disciplines
The HSE International Centre of Decision Choice and Analysis studies a wide range of methods for analysing decision-making and possible scenarios for the development of natural, socio-economic, and political phenomena using various mathematical models. The application of advanced mathematical methods to forecasting helps to prevent negative outcomes and avoid erroneous decisions. The HSE News Service spoke to the centre’s director, Prof. Fuad Aleskerov, about its work.
October 6, 2026
International N5 Symposium ‘Neural Networks and Nonlinearity in Nizhny Novgorod Brings Together Scientists from Russia and Serbia
The International N5 Symposium ‘Neural Networks and Nonlinearity in Nizhny Novgorod’ was held at the Nizhny Novgorod House of Scientists from September 23 to 26. The event was organised by HSE University–Nizhny Novgorod and the Nizhny Novgorod House of Scientists, with the participation of Sberbank and the Institute of Physics Belgrade. The symposium was held for the second time: the first conference took place in 2025 and attracted considerable interest from the academic community.

 

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ВЫЗОВ ПАНДЕМИИ – ДВЕ ПАРАЛЛЕЛИ РАЗВИТИЯ БИЗНЕСА В ЭПОХУ COVID-19 (ПРИМЕРЫ КЕЙСОВ)

Гл. 3. С. 33–45.
Artyushina E., Korenkova M., Fomenkov D. A., Shushkin M.

Faced with the new realities of functioning in the context of the spread of the COVID-19 virus, Russian business has demonstrated various facets of adaptation to the current conditions. The lack of studied cases of business reaction to such conditions, the high speed (almost daily) changes in the environment, the confusion of society, the negative impact of the current crisis on the economy of all countries - all these were prerequisites for the need for scientific study of the formed phenomenon. The study is devoted to the analysis of practical patterns of behavior of entrepreneurs of medium and small businesses in the era of COVID-19 and to identify the strategies they used to adapt to a hostile business environment.

Language: Russian
Full text
Keywords: кризисмаркетинговые коммуникацииcrisismarketing communicationsстратегии бизнесаCOVID-19Business strategiesCOVID-19

In book

Пандемия как глобальный вызов: социально-экономические и правовые аспекты
Пандемия как глобальный вызов: социально-экономические и правовые аспекты
Gaponova O., Chilipenok Y., Shushkin M. Н. Новгород: Издательство НИСОЦ, 2021.
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Рынок ИТ-специалистов в 2020-2025 годах
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