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  • ВЫЗОВ ПАНДЕМИИ – ДВЕ ПАРАЛЛЕЛИ РАЗВИТИЯ БИЗНЕСА В ЭПОХУ COVID-19 (ПРИМЕРЫ КЕЙСОВ)
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News
July 13, 2026
Biologists Discover Unique Properties of MiR-93-5p MicroRNA in Prostate Cancer
Researchers at the International Laboratory of Microphysiological Systems of the HSE Faculty of Biology and Biotechnology investigated how different isoforms of the same microRNA influence gene function in prostate adenocarcinoma. The study found that in some cases, microRNAs can reinforce each other’s effects by targeting and suppressing the same genes. This finding offers a fresh perspective on the molecular mechanisms underlying tumour development and on the search for disease biomarkers. The results have been published in PeerJ.
July 13, 2026
'My Goal Is to Become a Tenured Professor'
Mikhail Samatov focuses on the theoretical study of perovskite solar cells. In this interview for the HSE Young Scientists project, he talks about working on HSE University’s supercomputer, collaborating with Peking University, and making furniture.
July 9, 2026
HSE Economists Use Search Queries to Forecast Birth Rates
Researchers from the HSE Faculty of Economic Sciences have shown that the accuracy of birth rate forecasts for Russia can be improved by almost 50% by incorporating the dynamics of online search queries related to pregnancy and childbirth into forecasting models. In the best-performing models, the forecasting error fell from 4.6% to 3.2%. The findings have been published in Populations and Economics.

 

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ВЫЗОВ ПАНДЕМИИ – ДВЕ ПАРАЛЛЕЛИ РАЗВИТИЯ БИЗНЕСА В ЭПОХУ COVID-19 (ПРИМЕРЫ КЕЙСОВ)

Гл. 3. С. 33–45.
Artyushina E., Korenkova M., Fomenkov D. A., Shushkin M.

Faced with the new realities of functioning in the context of the spread of the COVID-19 virus, Russian business has demonstrated various facets of adaptation to the current conditions. The lack of studied cases of business reaction to such conditions, the high speed (almost daily) changes in the environment, the confusion of society, the negative impact of the current crisis on the economy of all countries - all these were prerequisites for the need for scientific study of the formed phenomenon. The study is devoted to the analysis of practical patterns of behavior of entrepreneurs of medium and small businesses in the era of COVID-19 and to identify the strategies they used to adapt to a hostile business environment.

Language: Russian
Full text
Keywords: кризисмаркетинговые коммуникацииcrisismarketing communicationsстратегии бизнесаCOVID-19Business strategiesCOVID-19

In book

Пандемия как глобальный вызов: социально-экономические и правовые аспекты
Пандемия как глобальный вызов: социально-экономические и правовые аспекты
Gaponova O., Chilipenok Y., Shushkin M. Н. Новгород: Издательство НИСОЦ, 2021.
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