Phenomenological features of high-quality choices
Despite a great scientific interest to the phenomenon of choice during the last decades, its quality is usually understood as an objective rather than a subjective parameter and rarely gets into the spotlight of a special psychological research. This study was organized in order to analyse the specific characteristics of the five types of choices of high subjective quality: so called ‘good’, ‘happy’, ‘successful’, ‘right’, and ‘genuine’ ones. Respondents (N = 455) were asked to give their own definitions of the five types of choices listed above. The results obtained by qualitative content analysis with expert review and quantitative analysis revealed differences in the following phenomenological parameters of these five types of choice: rationale for choice, experience of the choice process, and evaluation of its outcomes and longterm consequences. In particular, the “good” choice is associated with ease, emotional low-cost and risk-free, the “happy” one is associated with intuition and unexpected luck (on the contrary, the outcome of the “successful” choice is described as predictably satisfying). The “right” choice is based on conscience and moral values, while the “genuine” one is based on the deeper desires of a person. The results of the study contribute to current psychology of personality, by showing the limitations of analysing the phenomenon of choice in general, without considering the parameter of its subjective quality.