The new concept of football law as a modern substructure of sports law and legal system element is introduced. The existing legal base in the field of football is summarized, organized and analyzed. It is substantiated football law as the latest sphere of scientific jurisprudence and academic discipline, their content and structure are defined. Much attention is paid to the regulation of administrative relations in football.
This is the first fundamental textbook on the problems of regulation football. It introduced the concept of football law as the latest substructure of sports law and part of the legal system. The author generalized, systematized and commented the existing legal base in the field of football. The practice of application of regulations is analyzed, areas of improvement is identified. The experience of football relations regulation in foreign countries is analyzed. For students, graduate students and teachers of economics, jurisprydence and physical cultura schools and faculties, researchers, sports managers and sports agents, legal specialists, employees of sports organizations and the relevant governing bodies, athletes, coaches, referees and sports doctors, to all citizens engaged in physical culture and sports.
Research question: This paper investigates how football sponsorship influences the financial performance of sponsors. We suggest a new instrumental variable to avoid endogeneity.
Research methods: We use an instrumental variable regression framework combined with a fixed effects model. The number of tweets containing both team and sponsor names are collected to use as the instrumental variable.
Results and findings: We analyze top European leagues. Our results show that football sponsorship is more charity than commercial investment. The analysis of determinants of becoming a sponsor and sponsorship amount shows that companies owned by individuals are more likely to become a sponsor.
Implications: Shareholders should be aware of sponsorship deals, and senior management should analyze the financial assumptions of such projects carefully.