The Impact of Addressee Factor for Scientific Text Writing
An addressee factor, as a constituent characteristic of a scientific text, takes into account the specific recipient in order to implement high-quality scientific communication. The need to take this factor into consideration is explained by the search for ways to popularize scientific knowledge dissemination by means of scientific publications. The author’s understanding of the aggregate “portrait” of the reader – his social, intellectual, cultural, educational parameters – should be reflected in the content and structure of the scientific written product. The authors present the analysis of such key concepts as “scientific text”, “addressing of the text”, “addressee”, “sender”. The article defines the characteristics of an article as a product of scientific communication, which reflects the specificity of the individual-personal perception of information by the sender. Here is an attempt to prove that the nature of scientific interaction is becoming more individualized and personalized. There is an urgent need to find means and methods of the sender identifying the potential requirements of the addressee of the scientific message. The authors prove the necessity of ensuring unambiguous perception of scientific information through implementation of addressing as a constituent category of text. We represent techniques and methods to make the text addressed in the structure of scientific discourse. The article shows how it is possible through addressing of the text to achieve scientific interaction - to cause the recipient to replicate – to realize a certain verbal, mental, emotional reaction.