Integrating Engineering Education and Humanities for Global Intercultural Perspectives. Proceedings of the Conference "Integrating Engineering Education and Humanities for Global Intercultural Perspectives". Сер. "Lecture Notes in Networks and Systems"
An addressee factor, as a constituent characteristic of a scientific text, takes into account a specific recipient to implement high-quality scientific communication. The need to consider this factor is explained by the search for ways to popularize scientific knowledge dissemination by means of scientific publications. The author's understanding of the aggregate “portrait” of the reader – his/her social, intellectual, cultural, educational parameters – should be reflected in the content and structure of the scientific written product. The authors present the analysis of such key concepts as “scientific text”, “addressing of the text”, “addressee”, “sender”. The article defines the characteristics of an article as a product of scientific communication which reflects the specificity of the individual-personal perception of information by the sender. Here is an attempt to prove that the nature of scientific interaction is becoming more individualized and personalized. There is an urgent need to find means and methods of the sender identifying the potential requirements of the addressee of the scientific message.