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Book chapter

HR-АНАЛИТИКА: ОРГАНИЗАЦИОННЫЕ ИССЛЕДОВАНИЯ ИЛИ ДИАГНОСТИКА?

С. 320-328.

The article is devoted to a new direction  in the field of human resource management - HR-analytics. HR analytics has been actively developing in the past decade as an interdisciplinary field. The leading role in this area is played by information technologies that allow working with big data . However, an analysis of existing approaches to HR analytics shows that it is a kind of a well-known social engineering approach from the beginning of the 20th century, focused on the development and practical application of various kinds of social technologies. Analysis of the stages, methods and approaches used in HR-analytics, gives reason to consider it as a kind of diagnostic social technology. Its development logic in the digital economy requires the use of modern methods of collecting, storing, analyzing heterogeneous and often unstructured data. This allows us to consider HR analytics in the context of management development in a digital economy.