Measurement in Intercultural and Cross-Cultural Communication
This chapter focuses on measures and measurement in intercultural (ICC) and cross-cultural communication (CC). While these terms are often used interchangeably, the fields are very different. Intercultural communication is the study of communication that takes place between unlike individuals (people from different cultures). Cross-cultural communication is studying/comparing the same phenomena in different cultures (Croucher, 2016). This delineation has been posited by previous researchers (Gudykunst, 2002; Rogers & Hart, 2002).