Отношение жителей к сопроизводству масштабных событий в маркетинге территорий
The article discusses the relevance of studying the attitude of residents to mega events as a tool of place marketing. According to the theory of social exchange, residents can be considered as participants in the copro-
duction of mega events. However, factors that impede a direct assessment of the attitude of residents to the coproduction of mega events, presented in the final part of the article, should be taken into consideration.