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Regular version of the site

Book chapter

Отношение жителей к сопроизводству масштабных событий в маркетинге территорий

С. 184-187.

The article discusses the relevance of studying the attitude of residents to mega events as a tool of place marketing. According to the theory of social exchange, residents can be considered as participants in the copro-
duction of mega events. However, factors that impede a direct assessment of the attitude of residents to the coproduction of mega events, presented in the final part of the article, should be taken into consideration.


In book

Edited by: В. Н. Стегний, Г. Разинский Пермь: Издательство Пермского национального исследовательского политехнического университета, 2019.