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Book chapter

РИСКИ ДЕЛОВОЙ РЕПУТАЦИИ ПРОМЫШЛЕННОГО ПРЕДПРИЯТИЯ В УСЛОВИЯХ ЦИФРОВИЗАЦИИ ЭКОНОМИКИ

С. 48-58.
Капустина Н.В., Рустамова И., Савенков Д.

The article presents a comparative analysis of the nature and content of the concepts of risk and business reputation of the organization. The factors that may affect the process of digitalization of the economy in Russia are identified. Defined the inter-relationship digitalization of the economy and the business reputation of industrial companies. The refined definition of risk suggests considering risk as an economic phenomenon, which is an integral element of all socio-economic processes that occur in the organization, and is able to lead the system out of balance and, consequently, either improve its performance, or lead to undesirable losses, or destroy. The complete concept of business reputation is that it defines it as a stable representation in the minds of contractors of the organization (consumers, government agencies, suppliers, commercial banks) about the good faith of the fulfillment of its obligations, a high level of quality of the products of the efficiency of the implementation of business contracts. The interrelation between increase in business reputation and growth of competitiveness of the industrial organizations is shown. The proposed quantitative index for assessing the level of goodwill by the dynamics of the revealed violations of the organizations in the industry. The dynamics of this indicator of industrial organizations of the Russian Federation in 2011-2017 is investigated. Such directions of reducing the risk of business reputation of the industrial organization of the Russian Federation as the development of tools for motivating personnel, the intensification of the use of professional psychological assistance for employees and management of industrial companies, the movement of their business reputation in social networks, the improvement of PR-companies of industrial enterprises, the development of self-regulatory organizations of the industry and the intensification of their activities in the management of the process of ensuring business reputation. The necessity of formation of independent qualified ratings of business reputation of domestic industrial companies formed in the context of sub-sectors of a particular sector of the economy and regions of the Russian Federation is shown.

In book

Edited by: Е. Рябинина, Л. Абрамова, С. Семенова Вып. 2. Чебоксары: ИД «Среда», 2018.