Возможности и проблемы интеграции качественных и количественных методов в социальной психологии
The article describes the main characteristics and differences between quantitative and qualitative methods. The advantages and disadvantages of these groups of methods are analyzed with reference to the study of socio-psychological phenomena and processes, it is concluded that the separate use of only one class of methods in the study can lead to the construction of an inadequate picture of the reality under study. The emergence of a strategy of "mixed methods" is natural. However, the joint use of different methods in one study involves solving a number of methodological and methodological problems of their correlation. The variants of combining quantitative and qualitative methods, proposed by D. Morgan in his sequential priorities model, are considered in detail.