19 April 2019
19 April 2019
18 April 2019
The culture of hospitality is seen as a cultural phenomenon. Relevant practices are analyzed.
The aim of this study is to explore dimensions of creativity in hostels managerial practices taking the example of St. Petersburg. Within the study 72 semi-structured interviews were conducted with owners and employees of hostels during October–November 2012. The findings of the study identify four main managerial activities as key elements of creativity in hostels. They are: targeted recruitment, segmentation of customers, organization of space, and organization of communications both with internal and external stakeholders.
Through the analysis if the association reaction of Russian and Japanese native speakers, the intensity of hospitability in the Russian and Japanese linguocultures is examined in the article. There are considered similarities and differences of perceiving the image of guest by the Russians and Japanese. The article demonstrates that the content of the semanteme "Guest" is not identical in the Russian and Japanese languages. In the conditions of active contacts between representatives of different cultures in our supersonic age, the comparative research of linguistic consciousness is an important contribution to the development of mutual understanding between representatives of different cultures, Russian and Japanese in this case. The dynamics of change of the image of guest in the Russian linguoculture is of great interest. It has been experiencing noticeable perturbations throughuot the recent decades. The application of psycholinguistic methods to achieve the mentioned aims is an uncommon and quite new phenomenon for comparing the Russian and Japanese linguocultures. The research has shown that in the Japanese linguoculture it is mainly women who extend hospitality, which reflects the traditional patriarchal practice of the Japanese society. Another conclusion is that the present-day Russians, who do no display any difference regarding the image of guest according to their gender factor, have become less hospitable as compared to the beginning of 1990s.