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Мода и маркетинг мест: точки контактов
С. 49-51.
Вовлечение жителей в сопроизводство масштабных событий как инструмент развития маркетинга территорий
Sazhina A., Кузменко Ю. Г., Окольнишникова И. Ю., М. : Издательский дом ГУУ, 2022
The monograph considers the theoretical aspects of involving residents in the coproduction of mega events as an effective tool for place marketing. The authors propose and substantiate mechanisms for increasing the attractiveness of territories by involving residents in the organization and holding of mega events, which forms their involvement and contributes to increasing the value of ...
Added: October 30, 2022
Abankina T., Nikolayenko E., Romanova V., Журнал Новой экономической ассоциации 2020 Т. 46 № 2 С. 98-117
This article analyzes the evolution of theoretical approaches to the role of leisure in transition to innovative economy. Assessment of the economic potential of cultural and leisure sectors is based on a comparative analysis of household demand for recreational and cultural activities, government support measures to the cultural sector, and the creative industries development in ...
Added: August 12, 2020
Shestakova E., В кн. : «ДИАЛОГИ О КУЛЬТУРЕ И ИСКУССТВЕ» Материалы VII Всероссийской научно-практической конференции (с международным участием) (Пермь, 25–27 октября 2017 г.). Ч. 1.: Пермь : Пермский государственный институт культуры, 2017. С. 152-155.
In the article the experience of creation of interactive programs in the museum Khohlovka is presented. The principles of organization of the programs (universality, all seasons, dynamics, effect on five senses of tourist). Main components of the programs are distinguished: quest on the territory, meetings with heroes, folk games, masterclasses, tea-break. Attention is paid to ...
Added: October 13, 2018
Shestakova E., География и туризм. Россия, Пермь. 2019 № 1 С. 132-137
In this article the process of introduction of interactive technologies is presented on the example of the museum of wooden architecture «Khohlovka» and the project that received second place in Russian tourist award «The route of the year 2019». In the article the process of formation of the project is investigated. Also you will learn ...
Added: December 25, 2019
Shafranskaya I. N., В кн. : Конкурентоспособный регион: концепции и факторы. : Пермь : [б.и.], 2012.
Современная трактовка категории конкурентоспособности региона является популярной исследовательской тематикой – трансформационный характер экономических процессов сейчас требует определения новых источников региональной конкурентоспособности для выстраивания устойчивых стратегий экономического роста. Одним из подходов, получивших развитие на западе, является рассмотрение конкурентоспособности территории через призму креативности – факторы региональной конкурентоспособности в данном случае находятся в области таланта и толерантности жителей ...
Added: February 18, 2013
Sazhina A., В кн. : Материалы XIX (заочной) Всероссийской научной конференции, посвященной памяти профессора З.И. Файнбурга. : [б.и.], 2020. С. 212-217.
High competition of places for human resources forces representatives of municipal authorities to pay special attention to place marketing as a practice of social and economic development of various territories, contributing to the creation of their favorable image. The development of a positive image of the places is possible due to the optimization of interaction ...
Added: November 15, 2020
Belyakova N., Российская школа связей с общественностью 2016 Т. 8 С. 89-99
The higher school's campus is analysed in view of challenges of digitalization and MOOC. Multi-format networking and collaboration between universities and society provided by campus reconsidered from the place marketing approach. The key trends in campuses' evolution are traced regarding the current communications goals of the higher school. ...
Added: February 23, 2018
Кузменко Ю. Г., Sazhina A., Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент 2023 Т. 17 № 1 С. 152-158
The purpose of the study is to develop and scientifically substantiate a methodological approach to modeling the processes of involvement and assessing the degree of willingness of residents to participate in co-production in the framework of territory marketing. The subject of the study is the organizational and economic relations that arise during the formation and ...
Added: April 14, 2023
Sazhina A., В кн. : Шумпетеровские чтения. Schumpeterian Readings: материалы 7-й международной научно-практической конференции. : Пермь : Издательство Пермского национального исследовательского политехнического университета, 2017. С. 182-186.
One of the existing approaches to innovation is the use of existing sources in new ways. Within the framework of this article, the author proposes to use human potential, which is possessed by residents, in the preparation and organization of events aimed at the promotion of cities. ...
Added: September 17, 2018
Belyakova N., В кн. : Стратегические коммуникации в бизнесе и политике. : Институт "Высшая школа журналистики и массовых коммуникаций" СПБГУ, 2017.
Статья посвящена перспективам коммуникации между резидентами и туристами и их фасилитации ...
Added: February 23, 2018
Belyakova N., Стратегические коммуникации в бизнесе и политике (Россия) 2016 Т. 2 № 2 С. 184-195
The article deals with the currrent state of place branding in Russia. The author analyses key problems as well as particular cases basing at the marketing approach to place management. Prospective of co-development tourism and grobal brands is considered. ...
Added: February 23, 2018
Sazhina A., Кузменко Ю. Г., Окольнишникова И. Ю., Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент 2018 Т. 12 № 1 С. 160-166
The article deals with theoretical aspects of the development and implementation of the system of target indicators of the co-production concept in the marketing of territories. The main stages and elements on which the presented system should be based are described. These include: analysis of target markets, analysis of existing and potential types of co-production ...
Added: May 4, 2018
Корелина А. С., Микроэкономика 2015 № 6 С. 64-71
The article presents the results of a content analysis of customers’ satisfaction by quality of services of hotels and hostels in Moscow. The clients’ opinions left on the specialized tourist websites, collectors of consumers’ opinions, formed research base for this content analysis. The author has constructed the multiple regression equation, which characterizes the cumulative influence ...
Added: January 25, 2016
Sazhina A., Кузменко Ю. Г., Окольнишникова И. Ю., Вестник Удмуртского университета. Серия Экономика и право 2021 Т. 31 № 2 С. 215-220
...
Added: June 23, 2021
Sazhina A., В кн. : Материалы XVIII (заочной) Всероссийской научной конференции, посвященной памяти профессора З.И. Файнбурга. : Пермь : Издательство Пермского национального исследовательского политехнического университета, 2019. С. 184-187.
The article discusses the relevance of studying the attitude of residents to mega events as a tool of place marketing. According to the theory of social exchange, residents can be considered as participants in the coproduction of mega events. However, factors that impede a direct assessment of the attitude of residents to the coproduction of mega ...
Added: November 15, 2019
Sazhina A., Маркетинг в России и за рубежом 2016 № 6 С. 98-106
The article deals with the concept of co-production as well as with the benefits of its implementation from the producers and consumers points of view. The possibility of using the concept of co-production in the place marketing is discovered. The conceptual model for evaluating readiness of residents to co-produce public good is designed. ...
Added: November 16, 2016
Rodkin P. E., Современные проблемы сервиса и туризма 2018 Т. 12 № 4 С. 25-34
The article is a critical analysis of the conceptual apparatus in the field of branding and marketing areas. The author discusses the various definitions of «brand» and «brand territory», their diversity and its causes. The aim of this work is clearing the theoretical and practical definition of the territorial brand through the redefinition and extension ...
Added: February 11, 2019
Sazhina A., Okolnishnikova I., Kuzmenko J. et al., , in : Proceedings of the 35th International Business Information Management Association Conference. : International Business Information Management Association (IBIMA), 2020. P. 13504-13507.
The article explores the possibility of increasing the loyalty of the youth audience - generation Z - to
regional brands using the example of the Perm State Academic Opera and Ballet Theater named after
P.I. Tchaikovsky. The authors substantiated the use of the SERVQUAL methodology as a key
method for studying the influence of the main branding indicators ...
Added: November 23, 2020
Sazhina A., / Urban and Transportation Studies, WP BRP 07/URB/2018. Series WP BRP 07/URB/2018 "Urban and Transportation Studies". 2018. No. 07/URB/2018.
Coproduction is a practice that encourages active interaction between customers and producers in creating products, services or events. In the urban management framework the above-mentioned concept is just starting to be put into practice and is characterized by the involvement of residents in different city activities' organization including mega events managed by local authorities. The ...
Added: December 10, 2018
М. : Вольное экономическое общество России, 2016
Since 2003, by decision of the Presidium of the Higher Attestation Commission of the Ministry of Education of the Russian Federation, « Scientific Works of the Free Economic Society of Russia» are included in the «List of leading scientific journals and publications» produced in the Russian Federation in which basic scientific results of dissertations for ...
Added: December 23, 2016
Rakhmanova O. V., Khoreva O., В кн. : Региональная экономика и управление развитием территорий. Учебник и практикум для бакалавриата и магистратуры. : М. : Юрайт, 2016. Гл. 10. С. 329-343.
В главе рассматривается роль имиджа территории в региональном развитии, а также особенности и опыт построения имиджевых региональных стратегий. ...
Added: February 16, 2016
Ivanova N., Гладышева Я. С., Психология обучения 2014 № 1 С. 149-159
The article describes the problems of adoption of new technologies of urban management, such as city marketing. Analysis of problematic in socio-psychological aspect is one of the key content moment on the way to improve the efficiency and effectiveness of the organization and realization of city marketing in Russian cities. ...
Added: March 26, 2015
Sazhina A., Вестник Удмуртского университета. Серия Экономика и право 2017 № 6 С. 58-64
Mega events are an incentive for various city changes. The organization of such events presupposes complex decision-making processes and the consolidation of various socio-economic resources of all stakeholders, the most important of which are residents, as the main taxpayers and the labor of cities. In order to ensure the effectiveness of the implementation of mega ...
Added: January 13, 2018