Экономика впечатлений и туризм: постковидная перезагрузка в контексте социально-экономической безопасности страны

Экономическая безопасность. 2023. Т. 6. № 2. С. 729–748.

Lebedeva S.

Tourism is an economic segment, which development contributes to sustainable economic growth and ensures the socio-economic security of destinations, regions and state. In this paper, tourism is considered in the context of the “experience economy”, which began to develop at the end of the last century and received a wide response around the scientific world. The coronavirus infection, as well as the lockdown caused by it, brought a lot of changes in the experience paradigm development and gave a push to sphere-transforming trends in tourism. In addition to the emergence of new types of tourist activity, the attention of tourism enterprises should shift from the goods and services they produce to the personality of the consumer. Moreover, the personification of the tourist offer comes to the fore both at the level of relationships with consumers and at earlier stages of creating a tourist product, for example, even pricing. The activities of recreation and tourism organizations operating within the framework of the “emotional” paradigm are already undergoing significant modifications, that is evidenced by scientific research in tourism industry. The full implementation of the postulates of the experience economy in the Russian tourism will increase the competitiveness of domestic tourism companies. It will also contribute to the development of the Russian non-resource sector, strengthen interregional ties between the territories of the Russian Federation. This novation will reduce the disproportions in the spatial development of Russian regions and the differentiation of the population in terms of income due to multiplier effects from tourism activities. Ultimately, the modified sphere of recreation, tourism and hospitality can become a guarantee of the security of the domestic economy. The results of this work can be useful to scientists involved in the study and development of tourism, hospitality and economic security.

Keywords: экономическая безопасность, туризм, economic security, tourism, экономика впечатлений, experience economy, COVID-19, COVID-19