Направление подготовки "Реклама и связи с общественностью" и проблема депрофессионализации труда
Training in advertising and public relations is examined in the light of the problem Precarious work
The main reason the so-called "crisis of education" covers not only the rap-id changes in the system of knowledge and technology, but also the changes in the labor market, the prevalence of atypical employment. As a result, the univer-sity, by definition, can not train a specialist, fully satisfying the requirements of the employer. For example, the direction of "Advertising and public relations" proposes measures to resolve the existing contradictions.
The article presents the experience and results of the research student project "The experience of creating and operating advertising museums in Russia and abroad". The project was implemented by a group of students of the Higher School of Economics under the training load. The goal of the project, its structure, and some organizational aspects are clarified. The information received in the framework of the project on the availability of museums of advertising in the world, the main parameters of their work is presented. Also within the framework of the project, the principles of creating a virtual museum were considered, and a conclusion was made about the desirability and possibility of creating such a museum for educational purposes. Within the framework of the project, there was also a survey of potential users of the advertising museum, who indicated their priorities, the most important of which is interactivity. The opinions received during the survey of experts were also analyzed.
In this paper, we discuss the methods of endowment management existing in the world and their applicability to the Russian university system. The endowment spending research focuses on the following issues: reinvesting endowment income; identifying the size of expendable endowment income; using the endowment body, not onlyincome; choosing endowment spending policy, rule and rate endowments, etc. We provide an overview of endowment fund financial indicators and endowment spending allocationin Russia. Based on the example of the HSE Endowment Fund, we analyze the use of endowment spending rulesand model of financial indicators for 2008–2014. The University’s Endowment Fund endowment spending policies implement the preservation principle, which may be reasonable in a stable economy. However, the viability of the principle is questionable in the crisis, the more so since the endowment is mostly in rubles. Using net asset valuation methods, the HSE Endowment Fund could provide equity betweengenerations with annual distribution of income in favor of the next and current generations.
How do we understand and explain who has access to higher education? How do we make sense of persisting and new forms of inequality? How can global, national and institutional policymakers and practitioners make higher education more inclusive? Access to Higher Education: Theoretical perspectives and contemporary challenges seeks to update thinking on these questions, combining new voices and emerging perspectives with established writers in the field.
This pioneering text highlights the contribution of social theory to issues of access to education, with chapters introducing and drawing on the works of key interdisciplinary thinkers including Pierre Bourdieu, Margaret Archer, Amartya Sen and Herbert Simon. It then moves to examines how theoretical perspectives can be applied to the contemporary challenges of forging more equal access, with examples drawn from a wide range of contexts, including the UK, the US, Australia, South Africa and Japan.
Global in scope, this book documents the shared nature of the access challenge in a period when higher education is growing rapidly, but inequalities continue to be stark. It concludes by proposing a new direction for research and a reassertion of the role of the researcher as a social activist for disconnected and disadvantaged groups, equipped with the thinking tools needed to move the agenda forward.
Access to Higher Education is a rigorous text for the global research community, with relevance to policymakers, practitioners and postgraduate students interested in social justice and social policy. It provides those with an academic interest in access and a commitment to enhancing policy with theoretical and practical ideas for moving the access agenda forward in their institutional, regional or national contexts.