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Regular version of the site

Book chapter

Диагностика реализации стратегического процесса компании

С. 51-59.
Сафронова К. О.

This article is devoted to the study of the strategic process and its impact on the implementation of the strategy. The article presents the data obtained in the course of strategic process diagnosis  as an example on the "PROMIS" company. The study used classical instruments of strategic management (PEST and SWOT - analysis, Porter's 5 Forces Model 7S) in accordance with the stages of the strategic process model Villena (Wheelen) and Hunger (Hunger).