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Regular version of the site

Book chapter

Управление компанией с учетом концепции устойчивого развития

С. 15-19.
Гергерт Д. В., Пономарева Т. В.

In the last ten to 40 years, the concept of sustainability has grown in recognition and importance. Sustainable development has been defined as ‘development that meets the needs of the present without com-promising the ability of future generations to meet their own needs. The core of sustainable development concept implies a move towards economic prosperity, environmental protection and social equity. The con-cept of sustainability is based on balance or harmony between the three dimensions: social equity, environ-mental protection and economic prosperity. In the business world these three dimensions are often called ‘people, planet, profit’ or PPP. The PPP concept implies that a company should take its decisions with con-sideration of people – its employees as well as other stakeholders and society – and the planet – that is, the environment – as well as profit. The purpose of this article, an overview of the theoretical and methodologi-cal approaches to the concept of sustainable development and their application in practice in Russian com-panies. In writing this article, as the main method used by the registration method (observation). Today modern companies have to implement the principles of sustainability in their operational activities. Howev-er, the environment and the social perspectives are often less embedded in a company’s strategies and prac-tices. This article provides a comprehensive review of the theoretical approaches to the concept of Sustaina-ble development and represents some examples of SD principles implementation in to the Russian companies business practice.