• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Book chapter

Геокультурный брендинг территорий

С. 410-424.
Geo-cultural branding of territories is a project-network activity aimed at applied use of geocultural areas (specific regional identity, historical and cultural heritage, geographical archetypal imagery, local myths and cultural landscapes) in order to create and promote socially significant and effective (attractive) regional image.