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Regular version of the site

Book chapter

Mobile Web Surveys: A Total Survey Error Perspective

P. 133-154.
Couper M. P., Antoun C., Mavletova A. M.

While mobile phones or cell phones have been a challenge for telephone survey researchers for
some time, the Internet or Web capabilities of mobile phones have begun to receive attention in
the last few years. There are a number of ways that Internet-enabled smartphones can affect
survey data collection, and the implications of these for various sources of errors are only
now being fully explored. There are three broad approaches to the opportunities and challenges
posed by mobile Web.