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Regular version of the site

Book chapter

The Electrode Gamble (A, B)

P. 69-74.

The case addresses the problems of managing strategic change in a small business company Kislorod Plus (Niznhny Novgorod, Russia) – a local trader of welding equipment. The story starts with firing the company’s executive, who took a number of dramatic mistakes, and thus failed implementing corporate strategy, ruined the economy of the firm, and created a significant threat of bankruptcy. Notwithstanding all the problems of the heavy crisis, the company and the situation still have a number of opportunities that are to be recognized and pursued in order to save the business and lead the company to prosperity.