«Свои» и «чужие» в московской предвыборной кампании 2013: стратегия сегментации аудитории
The work focuses on the conceptualization of migration as one of the central topics during election campaign for Moscow Mayor-2013. Strategy of target audience segmentation is under scrutiny: part of the audience becomes an «outgroup».Cognitive metaphor analysis as well as critical discourse analysis of all electoral programs demonstrates that all the candidates, notwithstanding their popularity and political views, intended to get electoral support through separation and stigmatization of a certain audience segment – migrants – which could have been their potential electorate as well.
This paper deals with the metaphoric representation of the concept cash in professional discourse. It is based on the analysis of conceptual metaphors in English written texts produced by students majoring in economics. The paper focuses on the metaphor as a means of verbalizing special knowledge in a professional type of economic discourse. A comprehensive analysis, applied by the author, contributes to the development of a metaphoric model of the concept cash.
This book provides an in-depth comparative analysis of inequality and the stratification of the digital sphere.
Grounded in classical sociological theories of inequality, as well as empirical evidence, this book defines ‘the digital divide’ as the unequal access and utility of internet communications technologies and explores how it has the potential to replicate existing social inequalities, as well as create new forms of stratification. The Digital Divide examines how various demographic and socio-economic factors including income, education, age and gender, as well as infrastructure, products and services affect how the internet is used and accessed. Comprised of six parts, the first section examines theories of the digital divide, and then looks in turn at:Highly developed nations and regions (including the USA, the EU and Japan); Emerging large powers (Brazil, China, India, Russia); Eastern European countries (Estonia, Romania, Serbia); Arab and Middle Eastern nations (Egypt, Iran, Israel); Under-studied areas (East and Central Asia, Latin America, and sub-Saharan Africa).
Providing an interwoven analysis of the international inequalities in internet usage and access, this important work offers a comprehensive approach to studying the digital divide around the globe. It is an important resource for academic and students in sociology, social policy, communication studies, media studies and all those interested in the questions and issues around social inequality.
The research applied for research abilities of critical discourse analysis for new religious movements’ analysis. A long tradition of religion research in social sciences had a lot of theoretical issues. In this paper we show how theory is used for empirical survey.
This is the second volume in a series of five books bringing together the results of intensive research on the national systems of innovation (NSI) in the BRICS countries – Brazil, Russia, India, China, and South Africa. This book analyses the co-evolution of inequality and NSI across the BRICS economies. Inequality and Development Challenges argues that inequalities (assets, access to basic services, infrastructure, knowledge, race, gender, ethnicity, and geographic location) that go beyond the aspects of income, must be factored into development strategies since the benefits of innovation are not distributed equally. It combines original and detailed data, making this book an invaluable resource for researchers and scholars in economics, development studies and political science, as well as policymakers and development practitioners interested in the BRICS countries.
The artcile presents nominations for interpersonal status of communicators in different types of intercultural discourse. These depend on the level of professional competence and range along the scale "naive - specific".
In this article we present the results of research into discourse features characterising a lexico-semantic group of synonyms denoting a human being: human being, person, individual, personality and man. The main tool for analysis was language corpora, which made it possible not only to determine more precisely the functional styles the lexemes tend to be used in, but also to describe thematic characteristics of the texts in which the analysed lexical units show the highest frequency of use