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«Шершавым языком плаката»: оппозиционный дискурс на протестных акциях
The article focuses on people who took part in opposition rallies during the winter 2011– 2012 in Moscow and on language that they used to create protest signs and slogans. Who were the protesters? Whom did they address? What were they going to say and how? The research is based on the database that includes more than 1500 slogans containing verbal or nonverbal protest signs from mass opposition rallies. The article also includes information on “authors” (people who held placards, their age, and gender proportion), describes the “frames” which they used with a reference either to a precedent text or a precedent case, and explores the occurrence of different frames. Slogans with quotes, frequency of citing the authorities or mass culture texts, and the usage of pun are considered. Finally, the addressees of slogans are described.