Адаптация, влияние социальное, карьера, маркетинговые коммуникации, управление рекламной кампанией
The article discusses the main current approaches to the interpretation of the term professional career, as well as the established lines of empirical study of the factors of career development. The author points out to the insufficient co-ordination between the efforts of theoretical conceptualization of career-related issues and the empirical studies of this subject. The author analyzes the most promising directions for further career research in terms of Bourdieu's theory of social space. Primarily, the author focuses on elaborating the concepts of career field and career capital related to it.
Results of empirical research of career opportunities in the sector of consulting are given on the example of the companies of "Big Four", and also career expectations and social and demographic portraits of young careerists of one of the largest consulting companies are analyzed in the article.
The commented famous work by S.J. Gould and R.C. Lewontin is crucial not only to sociobiology critique but to polemics on evolutionary theory in general. Reflection provoked by Gould and Lewontin’s paper in the field of philosophy of biology enables to clarify the relation between the adaptationist program and biological reductionism.