Особенности восприятия музеев Москвы посетителями
The article concerns R. Wollheim’s theory of twofoldness, the one of the most acclaimed analytical theories of pictorial representation. Wohhleim has pointed to the structural distinction of seeing pictures from seeing objects and situations face-to-face, thus proposing the theory of seeing-in and twofoldness. This conception presupposes the split, simultaneous seeing of the picture’s object and material surface. Considering the basic influences, features and shortcomings of Wollheim’s theory, author specifies the question of to what extent the scope of this theory is limited to artistic pictures. Alongside with this theory’s reconstruction and critique, the article provides its interpretation based on spatially-oriented definitions of twofoldness (B. Nanay, J. Kulvicki) coupled with the actualization of the distinction between representational content of a picture and its figurative content. The first one includes all spatial relations that can be seen in it, the second one – all that can be seen in it and described by non-abstract concepts. Wollheim reframed to apply this distinction to his notion on twofoldness. But it gives the possibility to bring out the convincing definition of twofoldness as the simultaneous visual experience of pictorial surface (i.e., some material object in viewer’s egocentric space) and of representational content (i.e., semantically active spatial relations which one sees in the picture). This interpretation may be considered a useful instrument for non-reductionist description of pictorial experience and pictures’ ontological duality, hence it is devoid of Wollheim’s psychologism while maintaining his focus on visuality. Moreover, it provides some opportunities for applying Wollheim’s theory beyond the contexts of analytical philosophy of pictures, thus connecting it to the problems of phenomenological and hermeneutic theories of image.
The present study aims to investigate the relationship of B2B with satisfaction and customer loyalty based on the analysis of publications in Scopus and the leading Russian journals in the last 11 years. The purpose of this study is to establish the extent of B2B relationships and customer satisfaction to loyalty. The essence of the concepts "customer satisfaction", "loyalty" and B2B are discussed on the base of comparative analysis. It is proposed to use B2B classification depending on the spheres of functioning. The model of B2B relationships with customers and clients is presented on the base of studied data.
In this article comparative analysis of two methodologies of client satisfaction evaluation - CSI and NPS - is given. Based on this analysis it is proved that in case of tuning of NPS up to Russian specifics it better fits authors criteria for services industry. Necessity for testing of western NPS methodology before its mass use in practice of companies on Russian market is justified. Main results of adaptation of present methodology in Russia (with example of insurance industry) are given.
Plato’s interest in vision and the visual is multifaceted, and complex. Visual words and images are frequent in the dialogues along with many direct and indirect discussions of physiological, intellectual, and social vision. The increased emphasis in recent scholarship on the importance of visuality in Plato is a part of a ‘scopic turn,’ the effect of which was to ground interpretations of the history of western European philosophy and metaphysics in its entirety in certain optical premises.