«Формульная живопись» в системе современного искусства
The article considers the genre peculiarities of painting that is presented at the open art markets - urban vernissages. Trying to find a place of these paintings in the art system, the author consistently rejects the established terminology of classical art theory. Identification of the mass market painting as the «formula» painting makes it possible to understand the specifics of this type of work and the particularities of its production and circulation on the mass market of art. Also it allows to avoid evaluations judgments that preclude recognition of this type of paintings as a piece of art.