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Regular version of the site

Book chapter

Measurement of individual values

P. 83-89.

Any method to measure individual values has to account for social desirable nature of values and the method of prioritization or choice. Socially desirable nature of values decreases the differentiation between them and stimulates extremely positive response style and faking in order to be good. The forced choice scales may produce prioritization on the artificial grounds if the values seem equally important for the person.

In book

Вып. 2. Пермь: Пермский государственный национальный исследовательский университет, 2013.