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AI Applications in B2B Marketing: the Example of IT Companies Operating in the Banking Sector
P. 1–14.
Serova E., Glukhova P.
The issues of AI applications are widely debated in scientific and business communities. Many businesses are investing in AI, but are disappointed by the insufficient results. Unfortunately, not many companies are yet reaping significant benefits from AI. This research is aimed to extend prior data on the effects of AI tools in the marketing practices of B2B companies operating within the banking sector. It is theoretical and empirical research in equal measure. The study methodology uses mixed model research, including thematic analysis of interviews, allowed for structuring the empirical material into five key themes; and the quantitative analysis, performed using the summated rating method, confirmed the main findings of the qualitative stage and allowed for the generalization of expert judgments across a range of parameters. The research is based on the analysis of large volumes of information, the author’s own experience, and literature review that includes the latest findings in this field.
In book
L.: British Academy of Management, 2026.
Мухамедкаримова Д. Ф., Умуркулова М. М., Galyapina V. N. et al., Bulletin of the Karaganda University Pedagogy series. Казахстан 2026 Т. 31 № 3 С. 69–77
Currently, artificial intelligence occupies a solid place among traditional pedagogical technologies and approaches, which is the subject of widespread discussion among domestic and foreign scientists and researchers. This is because the introduction of AI into higher education, despite its high potential, faces a wide range of economic, social, and ethical obstacles. These include resistance to ...
Added: October 6, 2026
Roshchina Y., Strebkov D., Roshchin S. et al., В кн.: Вестник Российского мониторинга экономического положения и здоровья населения НИУ ВШЭ (RLMS‑HSE). Вып. 16Вып. 16.: М.: Национальный исследовательский университет "Высшая школа экономики", 2026. С. 102–123.
The article examines the level of awareness, patterns of usage, and prevailing attitudes toward Artificial Intelligence (AI) in Russia. The study relies on data from an AI‑related questionnaire incorporated into the 2024 round of the Russia Longitudinal Monitoring survey – Higher School of Economics (RLMSHSE) and Google/Ipsos Multi‑Country AI Survey carried out in 2023. The ...
Added: October 5, 2026
Sorokin P., Morozova E., Goshin M. E. et al., Высшее образование в России 2026 Т. 35 № 3 С. 63–89
The purpose of this study is to empirically identify the potential of contemporary educators involved in university entrepreneurship support initiatives as potential drivers of ecosystem development. This is achieved through an analysis of their key individual characteristics, professional experience, pedagogical practices, and the institutional context of the university environment. To this end, based on a ...
Added: October 2, 2026
М.: ООО «Городу и миру», 2026.
Как мочили «Яблоко» и чем хороша Партия наивных дураков, кто вывел в люди советскую науку и что такое «русский ИИ». ...
Added: October 2, 2026
Белов Б. П., Kocharian R., Самойлов И. А. et al., Стандарты и качество 2026 № 10 С. 105–109
Acceptance of enterprise AI search requires checking answer correctness and access controls, defining acceptable errors, and assessing whether testing is sufficient. A record for individual acceptance criteria was developed. Its eight fields link requirements and risks to system configuration, testing, and the acceptance decision. The fields are mapped to provisions in four Russian standards. The ...
Added: October 1, 2026
Klochko O., Кузнецова М. П., Пространственная экономика 2026 Т. 22 № 3 С. 73–103
The article assesses China’s technological sovereignty in high-tech industries that form the ecosystem of physical artificial intelligence and its readiness to develop intelligent robotics. The aim of the study is to identify changes in China’s position in the global value chains of these industries through a comprehensive analysis of foreign value added used in production, ...
Added: October 1, 2026
International Joint Conferences on Artificial Intelligence, 2026.
Added: October 1, 2026
Belousov D., Экономическое возрождение России 2026 № 2 С. 85–97
Выявление ключевых тенденций и структурных сдвигов в развитии мировой экономики, обусловленных переходом от биполярной модели к «мозаичному» миру взаимодействующих центров силы, а также определение возможных позиций и роли России в формирующейся новой архитектуре международных экономических отношений в современных условиях приобретает важное не только теоретическое, но и прикладное значение. В результате исследования зафиксирован парадоксальный феномен: в ...
Added: September 29, 2026
Тыров И. А., Васильев Ю. А., Владзимирский А. В. et al., Труды Института системного анализа Российской академии наук 2026 Т. 76 № 3 С. 79–89
Large language models (LLMs) in healthcare currently attract significant interest. This study compared GigaChat and YandexGPT by evaluating 1,200 LLM-generated responses to physician queries from outpatient and inpatient settings across 7 topics. Thirteen expert physicians assessed the responses using a 5-point scale across five criteria: relevance, correctness, safety, completeness, and language literacy. We performed paired ...
Added: September 22, 2026
González-Flores L., Rubiano-Moreno J., Sosa Gómez G., Frontiers in Artificial Intelligence 2025 Vol. 8 Article 1554325
Added: September 18, 2026
Филатова А. А., Эпистемология и философия науки 2026 Т. 63 № 2 С. 154–171
intelligence (hereafter, AI), particularly in the form of large lan guage models, has prompted a renewed wave of philosophical debates concerning the semantic competences of technical sys tems and the criteria for evaluating the outputs they generate, especially textual outputs. This article examines a set of central problem areas and their treatment in contemporary philosophical ...
Added: September 10, 2026
Faul B., Эпистемология и философия науки 2026 Т. 63 № 2 С. 41–50
In the article “Knowledge in the Digital Age: The Redundancy of Romanticism”, a critical analysis is offered of Konstantin Ocheretyany’s argumentation as presented in his essay “Epistemic Nihilism and Existential Romanticism: Knowledge in the Digital Age”. Two scenarios proposed by the author – techno-pessimistic and techno-optimistic – are examined, and it is shown that the ...
Added: September 9, 2026
Кантаев М. А., Теория и практика общественного развития 2026 № 8 С. 242–247
В статье рассматривается охраноспособность музыкального произведения, созданного человеком с помощью искусственного интеллекта, в авторском праве государств ЕАЭС. Цель исследования состоит в выявлении критериев, позволяющих разграничить охраноспособное произведение и результат генерации, не являющийся следствием творческого труда. На базе формально-юридического, сравнительно-правового и системного методов анализируются доктринальные подходы, законодательство государств ЕАЭС и отдельные практические случаи использования ИИ. Обосновывается, ...
Added: September 9, 2026
Egorova I. S., Journal of Employment and Career 2025 Vol. 4 No. 4 P. 27–43
Background. The rapid diffusion of large language models has intensified claims that professional translation is approaching technological redundancy. The available evidence, however, is dispersed across labour economics, computational linguistics, translation stu-dies, industry research, and translator education, and it does not support a uniform conclu-sion for the profession as a whole.Purpose. This article examines how artificial ...
Added: September 8, 2026
Poddiakov A., В кн.: Что такое Свобода? Свобода воли, свободы личности, конституционная модель и законодательное регулирование.: М.: Новые печатные технологии, 2025. С. 90–101.
Свобода воли обсуждается в контексте философии, психологии, нейронаук и развития технологий. В заключение ставятся проблемные вопросы.
Физические миры с различными возможностями свободы воли?
(1) Если наш физический мир не является лучшим для существования свободы воли, то как насчет других?Пусть свободы воли в нашем мире, и правда, нет. Возможны ли другие физические миры, делающие возможной свободу воли? Могут ли ...
Added: September 6, 2026
Бровкина Н. Е., Терновская Е. П., Мешкова Е. И. et al., В кн.: Банк в современной экономикеКн. Банк в современной экономике.: М.: КноРус, 2026. С. 127–147.
Banks are the central link in the national financial market and the economy as a whole. The share of bank assets in the asset structure of the Russian financial market, despite a slight decline, remains dominant relative to other participants, reaching 80%.
Russian banks are multifaceted. On the one hand, they provide working capital financing, long-term ...
Added: September 3, 2026
Shchennikova I., Закон 2026 № 8 С. 84–93
Digital twin technology is widely used in various sectors of the economy, modeling subjects and objects based on data about them and the environment surrounding them. In the broadest sense, the goal of a digital twin is to solve a problem including the problem of studying of the modeled subject or object and ensuring its ...
Added: August 28, 2026