• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Book chapter

Маркетинг розничной торговли

С. 383-408.

This course-book assembles the content of the The National Research University "Higher School of Economics" bachelor program in marketing which is rated as the best in the Russian Federadtion according to Marketers Guild of Russia in the years of 2007-2010. The author list of this book includes the leading instructors of the NRU HSE Department of Marketing as well as and known practitioners. The book covers the main issues and tools of modern marketing and creates a basic foundation for the subsequent development of the knowledge in marketing when students enter the master's programs with major in markeing.