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Regular version of the site

Book chapter

Revising Customer Orientation Concept in Emerging Markets: Findings from the Russian Market

P. 791-796.
Смирнова М. М., Rebiazina V. A., Rozhkov A.

The present article is focused on customer orientation (CO) in the emerging Russian market. We use existing CO measurement scales and conduct EFA and CFA data analysis procedures to get insights into CO cosntruct in Russian companies.