• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Book chapter
  • Вовлечение потребителей в экономику замкнутого цикла: анализ маркетинговой коммуникации в продуктовом ритейле 2015-2023
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2028
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
September 9, 2026
‘Balkan Hospitality Opens Doors: Studying Dialects on the Verge of Extinction
You cannot study spoken dialects from books. Instead, you need to go to a village, seek out its elders, and earn the trust of local residents before you can record hours of spontaneous stories. This is how Natalia Muravleva, Associate Professor at the Faculty of Humanities, conducts her research. Her internship in Serbia continued her long-standing study of dialects spoken by Macedonian settlers. In this interview, she discusses how diaspora cultural centres help researchers reach informants, why native speakers need to be interviewed only in their own language (otherwise, as she puts it, they may 'break'), and how a single field season helped her finalise her monograph. She also shares warm memories of autumn in Belgrade and of colleagues with whom grammar can be discussed in three languages at once.
September 9, 2026
Scientists Train Neural Network to Generate Process Plans from 3D Models
Researchers at the HSE FCS AI and Digital Science Institute have developed CAD2TechSpec, a framework that converts 3D models of mechanical parts into machining process plans—step-by-step instructions for machine tools. The solution aims to reduce the time required for the design and preparation of technical process documentation in mechanical engineering, aircraft manufacturing, and other high-tech industries. The study findings have been published in PeerJ Computer Science.
September 7, 2026
Biologists Discover 'Molecular Fingerprint' of Preeclampsia
Researchers at HSE University employed a new method to model hypoxia in placental cells during pregnancies complicated by preeclampsia and identified molecular markers of tissue hypoxia. Since hypoxia is one of the key mechanisms underlying preeclampsia, these findings are important for a more accurate and timely diagnosis of the disease and for the development of effective treatment methods. The paper has been published in Placenta.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

Вовлечение потребителей в экономику замкнутого цикла: анализ маркетинговой коммуникации в продуктовом ритейле 2015-2023

С. 56–62.
Kolesnik N. A.
Language: Russian
Text on another site
Keywords: FMCG-ритейлерэкономика замкнутого цикла

In book

Gsom Economy And Management Conference 2024
Graduate School of Management, St. Petersburg State University, 2024.
Similar publications
Формирование экономики замкнутого цикла: анализ инструментов вовлечения потребителей в практики ответственного потребления
Kolesnik N. A., Общество и экономика 2026 № 1-2 С. 114–134
Стремительно растущее население планеты и рост объемов индивидуального потребления при низкой включенности населения в экологические практики признается ключевым препятствием на пути к экономике замкнутого цикла. В статье анализируется использование огромного рекламно-коммуникационного потенциала крупных торговых сетей для вовлечения населения в экономику замкнутого цикла через повышение экологической сознательности и популяризацию ответственного потребления. Эмпирической основой исследования стала база данных коммуникации шести ...
Added: September 6, 2026
Экологическая ответственность потребителей: анализ социальных медиа 2015–2024 гг.
Kolesnik N. A., ЭКО 2026 Т. 56 № 1 С. 161–177
This article analyzes the use of advertising and communications potential by large retail chains to foster consumer environmental awareness and promote responsible consumption among the population. The study was conducted using a database of social media communications from major grocery retailers for 2015–2024 and an engagement rate formula adapted by the authors to the specifics ...
Added: February 17, 2026
Искусственный интеллект для формирования экономики замкнутого цикла
Kolesnik N. A., В кн.: Искусственный интеллект в решении актуальных социальных и экономических проблем ХХI века.: Пермь: Пермский государственный национальный исследовательский университет, 2024. С. 159–162.
В статье рассмотрено использование технологий искусственного интеллекта для формирования экономики замкнутого цикла. Были систематизированы ключевые инициативы и практики в соответствии с производственно-сбытовой цепочкой по трём направлениям формирования экономики замкнутого цикла: сокращение (reduce), повторное использование (reuse), переработка (recycle). Систематизация направлений использования искусственного интеллекта по этапам производственно-сбытовой цепочки позволяет использовать большой потенциал технологий для большего благополучия бизнеса, ...
Added: November 19, 2025
IMPACT OF CULTURAL DIVERSITY FACTORS ON CIRCULAR ECONOMY IMPLEMENTATION: EVIDENCE FROM EUROPEAN COUNTRIES
Leevik Y., Skaternikova V. A., Vakhrushina A., , in: GSOM ECONOMY AND MANAGEMENT CONFERENCE 2024. Conference bookBook GSOM ECONOMY AND MANAGEMENT CONFERENCE 2024.: St. Petersburg: Saint Petersburg State University, 2024. P. 21–28.
Circular economy (CE) delves into the environmental factor of ESG, creating a more eco-friendly and responsible way to deal with environmental problems. The current study examines the relationships between CE implementation levels and national cultural diversities expressed via 6 Hofstede cultural dimensions. The study is based on data covering 28 European countries and the observation ...
Added: April 1, 2025
Создание экономики замкнутого цикла с пластиком и без него: стратегический вызов для компании «СИБУР»
Арай Ю. Н., Veselova A., Knatko D. et al., Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2022 Т. 21 № 4 С. 575–600
The teaching case can be used for the in-depth study of circular economy principles by university students. The case allows to analyze the implementation of CE principles in SIBUR’s activities. The case reveals the concept of “circular economy”, considers areas and models of CE principles application, determinants of SIBUR’s transition to CE, specificities of CE ...
Added: January 17, 2023
Тенденции развития циркуляционной экономики в Российской Федерации в контексте государственной реформы по обращению с отходами
Dregulo A., Khodachek A. M., В кн.: Региональная экономика и развитие территорийТ. 16. Вып. 1.: Издательство Санкт-Петербургского государственного экономического университета, 2022. С. 57–62.
The focus on the introduction of modern technologies and international waste management practices allows us to improve the mechanisms of international business cooperation. Nevertheless, it is impossible to overcome the "garbage" crisis without the improvement of state policy in the field of environmental education and enlightenment, as well as strengthening the role of civil society ...
Added: December 22, 2022
О методах повышения эффективности логистических операций FMCG-ритейлеров. Часть I
Prokhorov V., Гаев А. П., Логистика 2018 Т. 139 № 6 С. 16–21
This article analyzes the methods used by network companies to improve the efficiency of logistics operations in the field of trade in goods of daily demand. The tendencies which can be considered for increase of efficiency of activity of FMCG-retailers are revealed ...
Added: January 17, 2019
О методах повышения эффективности логистических операций FMCG-ритейлеров Часть II
Prokhorov V., Гаев А. П., Логистика 2018 Т. 140 № 7 С. 12–17
This article analyzes the methods used by network companies to improve the efficiency of logistics operations in the field of trade in goods of daily demand. The tendencies which can be considered for increase of efficiency of activity of FMCG-retailers are revealed ...
Added: January 17, 2019
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit