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Regular version of the site

Book chapter

Ethics in online communication: social networking and personalization

P. 25-39.

The article investigates the problem of ethics in the media. On the one hand, social networking affects business ethics and employees behavior at work. On the other hand, the idea of ethic finds its reflection in the layout of most web-site, created for different purposes, even during elections. Much attention is given in the United States, where ethics has become one of the most significant priorities.

In book

Ethics in online communication: social networking and personalization
Edited by: M. A. Pilgun. M.: Academia - APK & PPRO, 2013.