Формирование и развитие розничной торговой сети в мегаполисе
The article investigates the development of trade networks on basis of growth strategies. The theoretical and practical aspects of their application are viewed. The regularities of the leaders of the Russian market are revealed, on the basis of the strategy of development of new geographical markets.
This article analyzes the methods used by network companies to improve the efficiency of logistics operations in the field of trade in goods of daily demand. The tendencies which can be considered for increase of efficiency of activity of FMCG-retailers are revealed
Importance The number of Russian retail chains introducing private labels (PL) is increasing. This is explained by potential positive marketing effects, like the possibility to differentiate retailers' assortment versus their competitors' one and increase customer loyalty. However, despite the issue is highly relevant for retailers, the factors influencing the private label performance are still understudied by the Russian academic community. To the best of our knowledge, our article is the first attempt to conduct an empirical study of PL performance. It rests on sales data of a Perm Krai-based retail chain. Objectives The purpose of the study is to reveal factors impacting the performance of PLs in a single product category. Methods The research relies on evaluation of econometric model using the least square method. Results The findings show that the PL price that is significantly lower than that of competitors does not influence the market share in the category. We also found that fewer PL competitors and discount campaigns enable to increase the market share of PL. Conclusions and Relevance Based on the findings, retailers may improve their PL promotion policy. For instance, if consumers do not respond to changes in PL prices (in case they are significantly lower than prices for other brands in the category), retailers may decide to increase the PL price to earn higher profit.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management