Культурный туризм как стратегия развития города: поиск компромиссов между интересами местного населения и туристов
Purpose – The purpose of this paper is to introduce findings of comparative analysis and various models based on cultural heritage resources to foster regional development.
Design/methodology/approach – Comparison of operational schemes, market positions and branding of three successful cultural heritage centers in Germany, Great Britain and Russia demonstrates a variety of regional development models based on cultural resources and tourism development, and reveals their advantages and disadvantages.
Findings – The paper evidences the potential of cultural resources and the tourism sector as drivers for regional development, and helps formulate basic recommendations for the Russian situation requiring elaboration of adequate financial and social instruments.
Originality/value – The paper provides a complex analysis of different operational models in three European countries with regard to specific national situations and specificity of heritage operational management.
турпродукт, туристическое направление, прогнозирование спроса, анализ портфеля, анализ ассортимента, MDA-анализ, матрица БКГ, матрица McKinsey, Греция, Доминиканская Республика
After the crisis which started in 2007, after four and a half years, the world economy is far from recovery. The current situation in the world economy is not very definite. The United States faced a serious decline, the debt problems of the European economy, the IMF lowered the forecast of growth of the world economy, is extremely slow pace of the recovery of major economies, the preservation of the risk of slower growth the Chinese economy due to external (the contraction of aggregate demand in the world) and internal (the acceleration of inflation and limitation of the Bank credit) factors. The most visible and the most discussed event for Russians is accession to the WTO ( August 22, 2012). in this event there are positive and negative points. Negative - for weak industries, which did nothing to improve their competitiveness. Some of the industries gradually withdraw from the market. As to positive consequences is that foreign companies will come on the market and will be gradually forcing Russian companies to increase competitiveness. But Russian;s participation in the WTO system will work not immediately, but only when there will be introduced serious measures to support not commodity exporters, increase expenditure on science, education, and health care. The proceedings of the conference are considering of these issues.
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