Economy in Changing Society. Consumption, Markets, Organizations and Social Policies
Economy is embedded in ongoing concrete social networks, and economic processes are increasingly international in character. Three interrelated processes are crucial for setting the frame of analysis for this book: globalisation, development of post-industrial societies, and transformation of European post-socialist countries. Within this framework the main issues will be as follows: economies in transition - reliable patterns, imitation, local adaptation, cultural embeddedness; multiplicity of markets - commodification of life, new markets in old societies; economic behavior - households, micro-enterprises, local and global influences; and, contemporary polities i.e. states, the European Union and global corporations. The stress will be placed on actors, relations and institutions as the driving forces of the above described processes. The authors of this collection analyze, based on their empirical material, very interesting socio-economic issues. These are: ethical consumption from the perspective of the moral economy and its connection to political institutions in Europe (and particularly in Hungary); the cultural context of consumption, both in the case of social networks in Bangladesh and of counterfeited goods on the Russian market; the new and old, individual and organizational actors in transition economies, for instance in Poland and Croatia; the new approach to corporations as global actors, stressing their social responsibility; the dynamics of managerial practices in the example of Russia; the influence of EU funds and policies on the Polish SMEs market; the cultural embeddedness of economic behavior, in the case of Poles working in the Scottish market and of entrepreneurs in Damascus; the retirement policy in the fast aging societies of Spain and Poland; and, the emergence of the new markets, like that of health services, in Russia and that of the property market in Eastern and Central Europe.
Counterfeiting has always been a problem. Counterfeiting is a term used to describe a range of illicit activities linked with trademark infringement. The paper we present focuses on victims to counterfeiting – owners of registered trademarks. The paradox is that they partly contribute to the market expansion of counterfeited goods. This happens because the modern production is subject to sign-consumption. In the Russian economy owners of registered trademarks are said not to be very active in combating with counterfeiting. All companies we interviewed may be divided into four groups: aggressive fighters, lazy fighters, and selfish-non-fighters and discouraged non-fighters. The key feature of all companies’ behavior is that they make great efforts to hide the information about fakes from all external observers. They are too scared of any negative information that can harm their brands and break the market status quo.