Communication trends in the post-literacy era: polylingualism, multimodality and multiculturalism as prerequisites for new creativity
The monograph presents the research results of the discussion held at the Fifth International Research Conference “Communication trends in the post-literacy era: polylingualism, multimodality and multiculturalism as prerequisites for new creativity” (Ekaterinburg, UrFU, November 26–28, 2020). The book is a result of joint efforts by the research group “Multilingualism and Interculturalism in the Post-Literacy Era”. The research results are presented in the form of sections that consistently reveal the features of modern media culture; its contradictory manifestations associated with both positive and negative consequences of mass media use; the positive role of new media in education during the COVID‑19 pandemic; creative potential of contemporary art and mediation, contemporary art and media environment. The collective monograph will be of interest to researchers in media culture, media education, media art and tools of social networks and new media in modern education, primarily in teaching foreign languages and Russian as a foreign language, in the professional education of journalists and specialists in the field of media communications.
The article mainly argues that education today is the area where “smart machines” such as super-powerful computing technology operate, capable of storing and processing huge amounts of data produced by modern academic researchers, under whose influence new models of human existence — new ontologies — are generated. In addition, there are social “smart machines” for processing information in broadcasting and communication — "new media", which also create their own worlds with their own rules and algorithms; as well as there are personal “smart machines” (gadgets), in which information processing algorithms are reproduced in the form of programs that are created by scientists and programmers, and on the basis of which reading, information analysis and decision-making takes place in the memory of a “smart machine”.