Когда «корона» тяжела: цифровые медиа в эпоху пандемии
The COVID-19 coronavirus pandemic has affected the entire cultural and entertainment industry around the world, especially cinema. The unprecedented widespread closure of cinemas provided an opportunity to look at the cinema experience from a new angle and re-raise the issue of the opposition between theatrical distribution and streaming services.
In this article, the author examines the state of the cinema market in Moscow during self-isolation from the moment it closed in March 2020 until it opened in August 2020. Presenting, on the one hand, a historical document fixing the chronological sequence of actions during the 2020 pandemic of both cinemas and the Government of Moscow and the Russian Federation, and on the other, conducting a theoretical study of the cinema, based on the theories of Robert Stam “cinema as a temple” and the works of Thomas Elsesser and Malta Hagener on the spectator's body experience during film viewing and comparing cinema with streaming services, parallels are drawn to the historical development of individual and collective viewing (television and cinema / videotapes and cinema, etc.), the author proposes a rethinking of the cinema as a sacred, ritual and public place.