Language, Linguistics, Communication
‘Language, Linguistics, Communication’ is designed for students, teachers and everyone whose interests lie in the field of language and linguistics. The textbook focuses on building and developing four basic language skills: reading, writing, listening, speaking, in which students are expected to cope with input texts in the discipline and to produce output texts throughout the course.
In the age of globalisation which broadly means international interaction the idea of global communication comes to the front. Communicating globally implies using intercultural links and involves cultural knowledge of business counterparts as an integral part of global interaction. Language media being an essential tool of global interaction facilitate the process of business communication provided that certain guidelines are taken into consideration.
Gastronomic consumption practices are one of the main ways of forming the corporeal human identity, a marker of his/her cultural and social status. Specificity of food as a material medium of symbols and signs, which are assimilate d at the level of the most direct corporeal experience, determines its consumption as a complex system of communication links. Today, the practice of food consumption in the form of fast food is especially relevant and registers new forms and ways of communication, not only gastronomic, but also reflecting power and new gender relations. It can be argued that it is in the form of fast food (Mac-food) the symbolic content of food overcame and absorbed its physical and technical aspects.
The form whose main function is to express indirect commands, called the third person Imperative, Jussive or Exhortative, when compared to the prototypical (second person) Imperative, shows semantic and formal similarities and distinctions at the same time. The study describes formal and functional patterns of Jussive and places this category within the typology of the related categories, such as Imperative and Optative, based on data from six East Caucasian languages (Archi, Agul, Akhvakh, Chechen, Icari and Kumyk). Five formal patterns of Jussive are attested in these languages, including a specialized form, constructions derived from want, from tell him to do and from make him do and the Optative. Jussive forms may express such meanings as third person command, indirect causation, permission, indifference towards the accomplishment of an action and an assumption. While the Jussive is crucially different from the second person Imperative in that it introduces a third participant, this article shows that it is the addressee, not a third person, who is the central participant of a Jussive situation from both formal and functional points of view.