• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site


Rozwój potencjału ludzkiego Wybrane materiały z Międzynarodowej Konferencji „Human Potential Development”, Łódź, 28-30.05.2019 Publisher: Wydawnictwo SIZ

Lodz: Wydawnictwo SIZ, 2020.
Morgounov E. B., Gurkov I. B.
Academic editor: W. Ulrych.
Editor-in-chief: V. Ulrych.

This publication is the culmination of the 16th International Scientific Conference
entitled “Human Potential Development” (HPD). The conference was held
in Łódź between May the 28th–30th, 2019, and was patronized by the Associate
Professor Tomasz Czapla, the Dean of the Faculty of Management at the University
of Łódź, and also by the International Academic Network HPD CEEUS.
The international nature of the conference resulted in ten articles in this publication
being written in five languages, with English being the leading language
of the conference.
The aim of the conference was the international exchange of knowledge
in the field of HPD in the context of the latest, theoretical and practical solutions,
with particular emphasis on the need to create, motivate and develop
the driving force of organizational changes – employees and managers. It was
assumed that this goal would be implemented within three conference working
1) using and developing human potential,
2) new challenges within the mentioned area, and
3) developing models and practices related to human potential and human
resource management.
The concept of HPD is common in the international human resource management
literature, which emphasises its strategic dimension, and combines
organizational and social goals with the promotion of a competitive advantage
based on the human capital concept. At the same time, this strategic dimension
is inseparably accompanied by the focus on the needs, aspirations, growth
and development of people. As a consequence of the implementation of both
dimensions, the creation of a learning and development culture has been observed
as an inherent feature of training planning and implementation, as well
as the creation of personal, employee and citizen development programs.
Each of the authors presents different viewpoints within their HPD research,
but the common theme of all findings and considerations were the expectations,
decisions and behaviors of people in specific contexts of economic
The publication opens with an article by the British author William Chambers,
a retired professor at Hope University in Liverpool, a longtime charity
12 • Introduction
community activist in the UK. He presents examples and types of difficult
working conditions, which sometimes lead to dysfunctional behaviors of volunteers,
employees and managers of these organizations. The author describes
the associated human resource (HR) management practices as well as the context
in which they are used. It is worth noting the summary of the article,
which is an attempt to answer questions about the specificity of charitable organizations,
actors performing their roles, the essence of managing these organizations
and the importance of estimating personnel risk.
A team of Lithuanian researchers, including Irena Bakanauskiene, Rita
Bendaravićiene and Inesa Daugintaite, refers to the important issue of happiness
in the workplace and its multidimensionality. This topic is presented
using the example of research results from teachers. Although all dimensions
and attributes of employee happiness are important for the surveyed employees,
reality does not meet employee expectations – especially in the area of motivation
and remuneration systems.
The importance of employee communication competences for the quality
of services in the public and non-profit sectors is presented by Barbara Batko,
who indicates some features of socially useful information, the development
of which requires specific and universal competences for the purposes of handling
the communication process. It is worth noting that these are well known
and important components of human capital, that is, adequate knowledge, the
ability to think critically or search for cause and effect relationships.
Martina Grófová allows the audience to consider the possibility of implementing
the principles of a circular economy in Slovakia. This is one of the possibilities
of transition from serial production to production based on customer
value, but with a more rational use of resources and reduction of the negative
impact on the environment of manufactured products. However, it is worth
paying attention to the need to build consumer awareness in this new reality
and the responsibility of companies in this matter.
Shaping customer relationships in e-commerce is a key corporate responsibility.
Justyna Majchrzak-Lepczyk is able to highlight the purchasing process
of e-customers and presents the results of her own research in this area.
It is worth paying attention to the essence of employee competences and their
ability to read the needs of e-buyers.
A research team consisting of Zdenko Stacho, Katarína Stachová and Martina
Grófová draws attention to the importance and openness of communication
as an instrument of engaging human resources in order to maintain organizational
competitiveness in the context of the speed of market changes and
Introduction • 13
their nature. What is interesting is the informal communication and information
technology (IT) support highlighted by the authors.
Vladimir Šulc and Petr Jedinák take up the subject of the requirement to increase
IT security of the information flow in the context of its integration with
the legislative environment of the European Union, exemplified by the Czech
Republic. The authors emphasize the increased vulnerability of IT systems
to dangers in the network and the role of programmers in securing it.
Based on two surveys and a series of interviews in the business service sector,
Robert Marciniak presents Hungarian experience in the field of the impact
of technological progress on the automation of service processes. The
author discusses the resistance and expectations of employees towards the described
Evgeniy Borisovich Morgunov and Igor Borisovich Gurkov present the results
of research on the production plants of foreign corporations operating
in Russia. They show the features and processes of human resource management.
The context of the described solutions and the indicated tensions between
East and West are presented.
We conclude with the consideration of Jiří Stýblo, who draws attention
to the impact of digitization and automation on HR processes and the work
environment which are changing the skill requirements of HR specialists and
This publication is intended for readers who want to expand their knowledge
of the essence of building the capacity of individuals, teams and societies
in a comprehensive and non-trivial way. At the same time, it encourages reflection
and a holistic view of the phenomenon of human potential. I encourage
you to read the aforementioned conference papers.

Rozwój potencjału ludzkiego Wybrane materiały z Międzynarodowej Konferencji „Human Potential Development”, Łódź, 28-30.05.2019 Publisher: Wydawnictwo SIZ