Предпринимательство в креативных индустриях
The rise of creative industries is closely connected with the range of changes concerning socio-economic development in postindustrial and digital economy; reflects new trends in consumer behavior and innovations in business models. Entrepreneurship in creative industries is very attractive sphere for small and medium-sized businesses, it gives new opportunities for cooperation between representatives of creative industries and other agents of economic and social relations. An interest to creative industries development could be observed from different stakeholders across Russia. Issues of effective functioning and interaction of commercial and non-profit organizations and entrepreneurs in creative sector are becoming the key points for successful development of markets in creative sphere.
This manual is designed to expand knowledge in the field of creative entrepreneurship, to understand the particular features of market structure from supply and demand side, and to apply practical recommendations and tools for solving specific problems that an entrepreneur faces in his activities. The manual consists of 3 chapters, the text reveals the definition and boundaries of the creative industries sector; economic bases of demand and supply side of market for products and services created by creative workers and having a symbolic and cultural value (Chapter 1). Besides, authors pay attention on dealing business in the digital environment and infrastructure for creative entrepreneurs. Chapter 2 of the manual reveals the issues of interaction and communication with consumers, identifying and working with various consumers segments, analyses factors that influence consumer’s decision-making process. The manual presents practical examples (cases) and tasks that allow to master and improve the tools of marketing research. Chapter 3 describes in detail methodology and stages of the business modeling in creative industries. Questions for self-examination, cases and exercises make it possible to combine the theory and practice of the questions studied. The manual is addressed to a wide range of readers, can be used by educational institutions, it is useful to the industry representatives as an additional theoretical and practical guide. The manual is created in the framework of the project “Creative Grasp” supported by the Council of Nordic Countries.
Frontiers of Entrepreneurship Research is a compilation of the conference proceedings and the top papers presented each year at the Babson College Entrepreneurship Research Conference (BCERC). BCERC is widely considered the premier research conference on entrepreneurship and the work truly exemplifies new frontiers in the discipline of entrepreneurship. Full text papers are peer reviewed; summaries, poster sessions and interactive papers are not.
We present a complex analysis of business models for large, medium and small Russian commercial banks from 2006 to 2009. The Russian banks are grouped based on homogeneity criteria of their financial and operational outcomes. The banks’ structure of assets and liabilities, profitability and liquidity ratio are taken into account. The results show how the banks are adjusted their business models before and after the financial turmoil taken place in 2008. In addition, the prevailing banking business models observed for the leading banks in Russia are defined. The banks often changing their business models are found and analyzed.
The volume deals with the current frontier research in entrepreneurship theory in Europe on contextual and processual specifics of entrepreneurial practice
The aim of this article is to study an influence of various cultural festivals in St. Petersburg on development of the creative industries in the city. The definition of prospects of the development of culture of «Russia’s Northern Capital» demands the analysis of an existing scientific and administrative discourse concerning interaction in a city on Neva the rich cultural heritage and new creative industries. The situation of St. Petersburg as а large European cultural center and one of the important cities of the Russian Federation allows to define prospects of its development as «creative city». It includes also the analysis of cultural, social and economic consequences of the development of festival movement.
Drawing on the neo-institutional approach in organizational theory and global strategy, we advance a theory on the impact that differences in cultural egalitarianism have on multinational firms’ decision of where to engage in foreign direct investment (FDI) across the globe. Egalitarianism expresses a society’s cultural orientation with respect to intolerance for abuses of market and political power; it shapes the ways in which firms holding power interact with different stakeholders. After presenting a series of case illustrations, we find a strong negative impact of egalitarianism distance on FDI flows in a broad sample of nations and for different entry modes. Our results are robust to a broad set of competing accounts, including effects from other cultural dimensions, major features of the legal and regulatory regimes, other features of the institutional system, and economic development. These results hold while controlling for origin and host country factors through a fixed-effects specification as well as by using instruments for egalitarianism. We also find that other cultural influences are important as well. Differences in cultural harmony are actually positively associated with increased FDI flows, likely because multinational firms seek countries with lower societal support for entrepreneurship. FDI further tends to flow from high embeddedness to low embeddedness countries, and we link this in part to international regulatory arbitrage on environmental protection regimes.
The aim of the study is to examine the various forms of interaction between cultural heritage and creative industries to support the development of various types of cultural clusters in St. Petersburg. The study was based on a model, which provides several types of partnership cultural heritage (CH) could have with the creative industries (CI): CH as a “decoration” for the CI, as “content”, as a “brand”, as the creator of the needs. Authors’ classification of cultural clusters in St. Petersburg is described, including clusters of cultural heritage, ethnic cultural clusters, the mass-cultural (consumer-oriented) cultural clusters, art - incubators. One of the main findings is the low willingness of many public cultural institutions to have any form of interaction with the creative industries. The second group of findings concerned the ability to attract creative industries to provide services for residents of St. Petersburg in cooperation with public institutions of culture.
The book contains papers by the leading contemporary researchers of entrepreneurship who belong to the group of awardees of the Global awared in entrepreneurship research as well as outlines of their research activities. First concise collection of the mainstream entrepreneurship research ideas of the end of the 20th - beginning of the 21th centuries.
Relevance of statement and studying of a problem of entrepreneurial culture development of future managers is connected with features of development of the country, with orientation of the higher education to humanistic values and meanings. In our opinion the entrepreneurial culture can be considered in a context of cultures. The article presents a view on entrepreneurial culture in a context of "culture of usefulness and dignity". The entrepreneurial culture in the modern conditions, arisen as culture of usefulness, seeks to develop in itself lines of the personality significant culture, focused on dignity, "public understanding", the humanistic principle of "solidarity". Solving problems of modernization of the higher education, relying on competence-based approach, development of entrepreneurial culture in professional education of modern managers gets a special sense. Authors defined the basic principles and problems of the educational process directed on formation of entrepreneurial culture. Experience of faculty of management of NRU HSE in Nizhny Novgorod is presented in article, the program of entrepreneurial culture development of the youth is described. The program is realized consistently at three levels, each is caused by the purposes, methods, forms, age features of participants: The first level - "Formation of an image of the modern businessman". The second level – "An entrepreneurial mentality. First experience". The third level - "I am a businessman! ".
One of the most popular statements in the systemic transition literature since the second half of the 1990th is that different experiences of the CEE and Baltic states, on the one hand, and the most of the CIS countries, on the other hand, are embedded in different social norms and values, encouraging efforts in the new EU member states and preventing it in some of CIS countries.
The book contains teaching materials and notes on the study course “Entrepreneurship”.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management