Массовые коммуникации: учеб.-метод. комплекс
This training manual presents the basic concepts and theories of mass communication, new trends of communication in the information society, strategies of media managements, as well as legal regulation of mass communication.
This chapter of a training manual in mass communication introduces the concept of new media, outlines the principles of new media that differentiate them from traditional mass media, and covers several case studies on the use of new media in political campaigns, governance, promotion, and private lives. In addition, it invites the reader to explore the philosophical and legal issues inspired or related to new media.
The article considers the phenomenon of nostalgia for the late Soviet times. The author presents the results of his observations over the nostalgia segment of the Russian blogosphere. The article is based on the concepts of the past, collective memory and nostalgia, which have been worked out by M. Halbwachs, D. Lowenthal and S. Boym.
This paper provides a conceptual framework for analyzing parallel (or subversive) media activities in Russia that enable Russian media consumers to act independently from official institutionalized sets of rules and constantly violate both traditional rules (based on great state pressure on content) and the globalized capitalist media economy based on commercial interests. These alternative sets of activities can be interpreted either like an entire parallel public sphere where alternative debate is articulated, or like separate parallel activities recompensing supply and demand failures. Two hypotheses are posed by author. The first states that accessibility of media production in general in Russia is a key element of a contemporary social contract. The second hypothesis relates parallel media practices with certain acts of political activism among narrow groups of the population that could not find places for self-expression in the institutionalized media field and use alternative media outlets (especially blogs and another new media) that ultimately constitute the parallel public sphere.
The results of cross-cultural research of implicit theories of innovativeness among students and teachers, representatives of three ethnocultural groups: Russians, the people of the North Caucasus (Chechens and Ingushs) and Tuvinians (N=804) are presented. Intergroup differences in implicit theories of innovativeness are revealed: the ‘individual’ theories of innovativeness prevail among Russians and among the students, the ‘social’ theories of innovativeness are more expressed among respondents from the North Caucasus, Tuva and among the teachers. Using the structural equations modeling the universal model of values impact on implicit theories of innovativeness and attitudes towards innovations is constructed. Values of the Openness to changes and individual theories of innovativeness promote the positive relation to innovations. Results of research have shown that implicit theories of innovativeness differ in different cultures, and values make different impact on the attitudes towards innovations and innovative experience in different cultures.