Большая Российская энциклопедия том 34 Хвойка — Шервинский
The article is about Arthur Hailey, an American writer.
The article proposes a comparative analysis of some texts and sculptures, from the middle XIIth century to the middle XIIIth century, that, in author’s opinion, can explain the much discussed origins of the « gothic » naturalism. In the first part, the author gives a critical review of some historiografic discussions on this crucial art-historical problem, from Vöge to Sauerländer, Büchsel, and Recht. Since a necessity of studying the renaissance of physiognomy in that precise period was many times formulated, the second part of the article tries to reassess the importance of the Liber physonomie, written by Michael Scot around 1230 and still unedited. The first critical edition of this first western latin physiognomical treatise is now being prepared by the author. Here, he tries to find parallels in Scot’s view on homo organicus and the well known naturalistic trends not only in Frederick II’s Regnum, but also in the North, from Chartres and Reims to Bamberg and Naumburg.
The results of the new original research of using Gothic motives in the modern costume design are presented in the monograph. For the first time in the world relevant and promising for the modern costume Gothic images and symbols have been revealed; a classification of harmonious and disharmonious Gothic symbols in the modern costume design has been developed; principles of creating harmonious Gothic image in the modern costume design have been created as well as practical recommendations for designers. The research results have been added to Makarova T. L.'s and Makarov S. L.'s computer database (which contains symbols and images of the modern costume design) for using in educational process. The results obtained will be useful for costume designers: for clothes fashion collections creating and effective sales; for graphic designers in the advertising design: for creating advertising and social posters, advertising matters, corporate identity, photo shoots which have positive influence on consumer.
The monograph will be useful for specialists in the fields of design and advertising, for students (bachelors and holders of a master's degree: Masters of Arts) and also for specialists of different fields of science, for firms representatives who are interested in design and advertising, new images and symbols, relevant tendencies and practice of using perspective and promising decisions of Gothic style in design and advertising campaigns.