Речевое воздействие в политическом, рекламном и интернет-дискурсе
Being a representative of the integrationist approach to the problem of discrimination in the USA, Martin Luther King, Jr. made a number of powerful speeches in front of the African American audience. In them he often alluded to the Bible and Christianity in general as there he found numerous examples of humility and atonement. So this was what M.L.King urged Americans to.
Human behaviour is affected by various forms of persuasion. The general persuasive effect of high expertise of the communicator, often referred to as ’expert power’, is well documented. We found that a single exposure to a combination of an expert and an object leads to a long-lasting positive effect on memory for and attitude towards the object. Using functional magnetic resonance imaging, we probed the neural processes predicting these behavioural effects. Expert context was associated with distributed left-lateralized brain activity in prefrontal and temporal cortices related to active semantic elaboration. Furthermore, experts enhanced subsequent memory effects in the medial temporal lobe (i.e. in hippocampus and parahippocampal gyrus) involved in memory formation. Experts also affected subsequent attitude effects in the caudate nucleus involved in trustful behaviour, reward processing and learning. These results may suggest that the persuasive effect of experts is mediated by modulation of caudate activity resulting in a re-evaluation of the object in terms of its perceived value. Results extend our view of the functional role of the dorsal striatum in social interaction and enable us to make the first steps toward a neuroscientific model of persuasion.
In spite of the fact that the liberalism had a significant history in Russia in the nineteenth and early twentieth centuries its coming back to political practice during perestroika and after the collapse of the USSR should be considered as essentially new stage. At that time the traditions of pre-revolutionary liberalism were essentially “forgotten”, and those who was eager to stand under the liberal banner had to reinvent it almost from scratch. After a short triumph in the very beginning of the 1990s and modest electoral success in mid-1990s liberalism has given up its positions as a political force. Since 2003 the liberal parties has lost representation in the State Duma (a lower chamber of the Russian parliament) which brought their marginalization. In mid-2010s, in the context of crisis in Russia’s relationship with the West caused by annexation of Crimea and war in Donbass the liberals became stigmatized as “pro-Western” and “anti-national” political force which made the revival of liberalism highly problematic.
The article argues that political texts should be view as both reflecting current social and political reality and cunstructing it at the same time through what can be called biased interpretations. The article analyses a number of language choices in political texts that can lead to construction of biased interpretations and add to creation of so called political myths.
Celebrity endorsement is omnipresent. However, despite its prevalence, it is unclear why celebrities are more persuasive than (equally attractive) non-famous endorsers. The present study investigates which processes underlie the effect of fame on product memory and purchase intention by the use of functional magnetic resonance imaging methods. We find an increase in activity in the medial orbitofrontal cortex (mOFC) underlying the processing of celebrity–product pairings. This finding suggests that the effectiveness of celebrities stems from a transfer of positive affect from celebrity to product. Additional neuroimaging results indicate that this positive affect is elicited by the spontaneous retrieval of explicit memories associated with the celebrity endorser. Also, we demonstrate that neither the activation of implicit memories of earlier exposures nor an increase in attentional processing is essential for a celebrity advertisement to be effective. By explaining the neural mechanism of fame, our results illustrate how neuroscience may contribute to a better understanding of consumer behavior.
This book brings together academics and practitioners from a range of disciplines from more than twenty countries to reflect on the growing importance of transparency, power and control in our international community and how these concerns and ideas have been examined, used and interpreted in a range of national and international contexts. Contributors explore these issues from a range of overlapping concerns and perspectives, such as semiotic, sociolinguistic, psychological, philosophical, and visual in diverse socio-political, administrative, institutional, as well as legal contexts.
The collection examines the ways in which 'actors' in our society - legislators, politicians, activists, and artists - have provoked public discourses to confront these issues.
The article deals with articulations of philosophical and literary dimensions in Plato. He was very early defined as the paragon of both philosopher and writer, and praised and criticized by both philosophers and philologists. A long philosophical tradition blamed him for excessive artistry and beauty. But it is obvious that we owe the perfect state of manuscripts of dialogues, as well as their vitality and viability, to their literary qualities.
The book is a study of the academic public presentation and its prosodic aspect.
The paper is focused on the study of reaction of italian literature critics on the publication of the Boris Pasternak's novel "Doctor Jivago". The analysys of the book ""Doctor Jivago", Pasternak, 1958, Italy" (published in Russian language in "Reka vremen", 2012, in Moscow) is given. The papers of italian writers, critics and historians of literature, who reacted immediately upon the publication of the novel (A. Moravia, I. Calvino, F.Fortini, C. Cassola, C. Salinari ecc.) are studied and analised.
In the article the patterns of the realization of emotional utterances in dialogic and monologic speech are described. The author pays special attention to the characteristic features of the speech of a speaker feeling psychic tension and to the compositional-pragmatic peculiarities of dialogic and monologic text.